ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy? Make your retention strategy personal. Email performance. provided a near 19% response rate.

Retention 82

Retention Developer Customer Programming 82

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Hunter Walker

MARCH 7, 2019

Unsustainable revenue curves willed into existence in order to prove growth ahead of raising more capital is the organizational version of phosphorous. There’s an increased belief (maybe reality for some), that seed VCs want to see revenue before investing in verticals like SaaS, marketplaces, commerce.

Startup 97

Startup Revenue Vertical Retention 97

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. This is obvious. Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. This is obvious. Marketing first. Product second.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Mucker Lab

OCTOBER 24, 2013

It’s a perfect storm waiting to take flight – as software continues to eat industries and verticals we believe this BloomNation story will repeat itself over and over again across more and more industries. Real businesses have multiple employees, they have processes, and they have sizable existing offline revenue base.

Vertical 74

Vertical Retention Green Acquisition 74

Mucker Lab

MAY 1, 2013

From the outside, they are vertically integrated challengers to decades if not hundred-years old incumbents. Instead of aiming for hundreds of millions of dollars in software licensing revenue – they want to conquer existing industries and aim for tens of billions of dollars in widget revenues. Software is eating industries.

Software 107

Software Silicon Valley Los Angeles Columbus 107

Mucker Lab

OCTOBER 23, 2013

It’s a perfect storm waiting to take flight – as software continues to eat industries and verticals we believe this BloomNation story will repeat itself over and over again across more and more industries. Real businesses have multiple employees, they have processes, and they have sizable existing offline revenue base.

Vertical 60

Vertical Retention Green Acquisition 60

Hippoland

OCTOBER 16, 2016

As a result, for these kinds of businesses, investors often don’t expect that companies can earn revenue right out of the gate, because they may not legally be able to. Obviously within this category there are a LOT of verticals that are looked at very different — everything from e-commerce to B2B SaaS to marketplaces.

Startup 48

Startup Vertical Early Stage Bootstrapping 48

ConversionXL

MAY 3, 2017

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Facebook Custom Audience campaigns will help you cover the gap, and get some real mileage out of your acquisitions.

San Jose 133

San Jose Customer Database Campaign 133

andrewchenblog.com

JANUARY 28, 2010

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

CPA 51

CPA Retention Viral Acquisition 51

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post.

Retention 106

Retention Churn Rate Metrics Software Review 106

www.kalzumeus.com

AUGUST 13, 2012

One of the largely-unsung secrets to Facebook having such an insanely high user retention rate is that they use activity from your friends to give you highly personalized emails designed to bring you back to the site and post stuff. (A Email Helps Get Marginal Revenue Out Of Existing Customers For Almost Nothing. Users: Thrilled.

Email 54

Email Software Review Software Campaign 54

ConversionXL

APRIL 7, 2021

Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

JANUARY 14, 2016

So we’ve established that focus is shifting from installs to retention , engagement, and lifetime value. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means.

Mobile 48

Mobile Conversion Retention Campaign 48

www.rocketwatcher.com

NOVEMBER 8, 2010

A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days. Closed revenue – the actual value of the deal after it has closed. Opportunity Pipeline – the dollar value of the opportunity. If you enjoyed that, you should subscribe!

B2B 42

B2B Metrics Marketing Startup 42