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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Third-party cookies are the new Flash. Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Now, reluctantly, Google is, too. Ad platforms will keep selling inventory.

Caching 140
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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. It has been fun to get to know her again. It launches November 16.

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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

Like YouTube, you can monetize DailyMotion videos with in-stream advertisements. Loom doesn’t require an Internet browser; Soapbox, on the other hand, is a Chrome extension. Brightcove analytics aggregated data effectively across those platforms. Before, running videos directly on your site required a plugin, like Flash.)

Hosting 127
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. For this blog, Benchmarking classifies me into Internet & Telecom vertical. Direct Traffic (I get a lot of it!)

Analytics 133
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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? Where to do display advertisements to ensure you get in front of men considering proposing to their girlfriends (or boyfriends)? For sites that rely on advertising, the data used by advertisers must be as. In May 2010 (!).

Analytics 123
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Special: 72 Israeli Companies Exhibit at the 2010 Mobile World Congress

VC Cafe

The 72 Israeli companies participating in the 2010 Mobile World Congress: Aerotel Medical Systems – a world leading manufacturer of modular, home and mobile telecare and telemedicine solutions designed to transfer essential data over the telephone, mobile phone and the Internet. A turnkey solution based on a fully telco-grade platform.

Mobile 109
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. Brand advertising starts to move online, boosting premium display, video and social media. Direct Response Advertising becomes ever more efficient.

Internet 106