The Next Web

AUGUST 19, 2013

It’s always better to be earn money, not just raise it, as money you earn doesn’t dilute your ownership and reassures your investors. One-­to-­many” resellers already hold a significant audience. One-­to-­many” resellers already hold a significant audience. They are “one­-to-­many” resellers you can be selling through.

Belarus 137

Belarus Viral Channel Startup 137

YoungUpstarts

JUNE 25, 2012

Companies that aren’t embracing social media today are missing out on huge opportunities to capitalize on the voices of their customers. By engaging your customers to help each other, you can defray your costs, improve your customer satisfaction, and stimulate a loyal community by encouraging people in your online social space.

Customer 157

Customer Social Media Singapore Media 157

Mike Michalowicz

JANUARY 14, 2013

You build a solid brand, engage in conversation with your audience and people like your page. Skip the emoticons – when addressing a broad audience – specifically through a professional or business page, emoticons can dilute the effectiveness of the message, diminish credibility, and even be perceived as inappropriate.

PR 167

PR Audience Social Media Dilution 167

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). And as everyone’s attention starts to focus on those same indicators, their value is being diluted. The key tools of this new marketing are: targeting, filtering, and customer insight.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Up and Running

FEBRUARY 6, 2014

And because motivated niche customers are already visiting in higher volumes than they do on any other e-commerce site , getting on Etsy means potentially exposing your products to an audience it would take much longer for you to find on your own. Media and customers take you more seriously. Help is only a community board away.

SEO 130

SEO Social Media Web Design 130

maplebutter.com

JANUARY 8, 2013

what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? Find a location that has a target rich audience (aka Bar). Create a strong brand, solid social community, sell advertising.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

crowdSPRING Blog

DECEMBER 13, 2018

It’s also about the company’s reputation, the way a company’s products and services are advertised, and about a company’s values. If your brand tries to be too many things at once, the message becomes scattered and the brand grows diluted. Does your brand resonate with your intended audience?

Marketing 162

Marketing Charlotte Naming Design 162

Duct Tape Marketing

MARCH 27, 2015

Considering how professional event design could enhance your invitations, tickets and even social media pages during the proverbial drumroll will generate as much interest as possible – boosting attendance and creating some welcome buzz around the event during the weeks or months beforehand.

Design 28

Design Campaign Dilution Social Media 28

ConversionXL

JUNE 14, 2016

…and Social Shares. It seems that social media users value long content as well. You want to include anything relevant to your target audience, or you might miss out on prospects. The lesson is simple: Don’t dilute your high-quality content with mediocre or low-quality content. How do you do this?

SEO 48

SEO Audience Sales Reputation 48

Occam's Razor

MAY 2, 2017

The very best analysts distill, rather than dilute. For example, Salesforce spends tons of people/money on social media posting/activity and you can see this on display on their Facebook, Twitter, YouTube and other presence. With advertising revenue in a tailspin, it is more important than ever. A quick best practice.

Metrics 141

Metrics Acquisition eCommerce Analytics 141