Startup Lessons Learned

AUGUST 24, 2009

And as everyone’s attention starts to focus on those same indicators, their value is being diluted. We’ve learned that data can be used as a reality-check against vision without diluting the mission or reverting to “sum of all features&# focus groups. Which leads to the next problem: We need new status indicators.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

SEPTEMBER 17, 2021

Today’s audiences can smell a gimmick. However, because the company’s brand strategy is rooted in empowering its audience and building community, it was able to apologize and move forward without significant loss. All of your messaging should be cohesive so that it never waters down your brand or confuses your audience.

Campaign 109

Campaign Social Media Audience Channel 109

ConversionXL

JULY 22, 2021

Identifying and merging content targeting the same or similar keywords; Removing duplicate content that dilutes importance, and; Improving metadata so that users see what they’re looking for in search engine results pages (SERPs). They’re essentially a way to advertise your content.

Technical Review 162

Technical Review SEO Software Review XML 162

Entrepreneurs-Journey.com by Yaro Starak

MAY 20, 2011

The people who buy are a tiny percentage of your entire audience, so if you spend all day promoting to everyone, eventually you will lose your audience, unless you can find a way to bring in a continuous stream of new people who replace those you lose. It tells you that someone is willing to join your list to get what you offer.

Affiliate 77

Affiliate Email Audience Advertising 77

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Funny story, after Bill presented at TED (back when Amazon was still a small company) Jeff Bezos was in the audience. Too many entrepreneurs focus on dilution.

Product 350

Product Tuvalu Dilution Incubator 350

David Teten

DECEMBER 2, 2019

I’m now researching non-dilutive funding for Action Tank , a startup I’m gestating to “Make America Functional Again”. I worked with outsourced research firm Wonder * to identify all of the institutions we could who support tech impact startups with cash and community, and in many cases without dilution.

Technical Review 60

Technical Review SBIR Dilution Silicon Valley 60

YoungUpstarts

JUNE 25, 2012

When you offer someone who posts a positive review 500 points, a discount, or a freebie, you’ll dilute the authenticity of their message. Each had a captive audience of approximately 200 people or so, but it’s unlikely that very many of them were encouraged by the flight staff to tell their social networks about their flight.

Customer 157

Customer Social Media Singapore Media 157

The Next Web

AUGUST 19, 2013

It’s always better to be earn money, not just raise it, as money you earn doesn’t dilute your ownership and reassures your investors. One-­to-­many” resellers already hold a significant audience. One-­to-­many” resellers already hold a significant audience. They are “one­-to-­many” resellers you can be selling through.

Belarus 137

Belarus Viral Channel Startup 137

Duct Tape Marketing

MARCH 27, 2015

Ensuring that the unifying idea behind your event isn’t forgotten along the way will prevent the core message from being lost or diluted. With all elements of the event working in synergy, the journey from A to B should be seamless – that way, your audience will have the most immersive and engaging experience possible.

Design 28

Design Campaign Dilution Social Media 28

Professor VC

JANUARY 17, 2008

A partner from the law firm (sponsor, covers the drinks and food) tosses out some softball questions to the panelists, the audience chimes in with Q&A and finally, culminates with the meet and greet where the panelists are flooded with business cards and pitches on the next great thing, which is often very similar to the last great thing.

Pre-Money Valuation 28

Pre-Money Valuation Angel Investor Angel Groups Valuation 28

Duct Tape Marketing

AUGUST 26, 2014

Why Dark Posts Are the Best Facebook Advertising Approach Right Now written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. For today one of the most effective advertising plays on Facebook is something being called ”dark posts.” photo credit: windy_sydney via photopin cc.

Advertising 78

Advertising Dilution Audience Green 78

Occam's Razor

MAY 2, 2017

The very best analysts distill, rather than dilute. With advertising revenue in a tailspin, it is more important than ever. Outcomes: Downloads (by Store) | Support Requests Behavior: Videos Watched | Goal Flow (Source) Acquisition: Click-Share (Mobile Search) | Visitors (Similar Audiences). There you are.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

crowdSPRING Blog

DECEMBER 13, 2018

It’s also about the company’s reputation, the way a company’s products and services are advertised, and about a company’s values. If your brand tries to be too many things at once, the message becomes scattered and the brand grows diluted. Does your brand resonate with your intended audience?

Marketing 162

Marketing Charlotte Naming Design 162

ConversionXL

APRIL 14, 2016

Additional elements like that dilute the central CTA. Given the diversity of audience your home page gets, the desire to give them plenty of “what if” options is natural. Make purchase decisions easy on your audience by giving them pre-set options rather than something fully customizeable. people and places).

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

FEBRUARY 7, 2022

We are routinely live testing our ads on YouTube with different creatives to check for effectiveness, or the same ad against different audiences/day parts/targeting strategies to find the performance maxima. If they are not there, I know there are other dilutive elements in between what I’m trying to do and the Secondary Success.

Analytics 101

Analytics Programming Global Campaign 101

ConversionXL

JANUARY 18, 2022

Social media lets you get close to your target audience and build relationships that put your brand top-of-mind when they need you. It also helps you learn about your audience, gaining qualitative insights that help you understand their unique pain points and how you can solve them. Look at your audience demographics: Who are they?

Social Media 145

Social Media Audience Media Marketing 145

crowdSPRING Blog

JULY 13, 2017

Gone are the days where a business is required to spend thousands of dollars on advertising to reach its prospect. You can now reach your audience spending as little as five dollars per week! Establish your audience. Establish Your Audience. Hint: you should share content that your audience will value!).

Social Media 60

Social Media Media Small Business Marketing 60

maplebutter.com

JANUARY 8, 2013

Find a location that has a target rich audience (aka Bar). Create a strong brand, solid social community, sell advertising. 2) Co-Founders are the largest form of dilution (if you’re raising) 3) Everything around LeanStartup / Customer Development 4) Understand the micro economics of your business early. Can’t pick just one.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

JUNE 26, 2019

It’s not enough to send all of your traffic (whether via email, advertising, etc.) But many organizations using this instant donation page model make back all of their advertising costs, plus some. The result? The new version of the donation page led to a 150% increase in donations. Campaign donation page. The conversion rate is low.

Conversion 102

Conversion Campaign Acquisition Illinois 102

Reid Hoffman

JUNE 8, 2021

Everyone’s pulled back on advertising. That probably saved a huge amount of dilution, rather than doing a down round at between $15 billion to $18 billion. Two things I wanted to note before asking one of the audience questions that’s come in. One is, by the way, there [are] audience questions. Let’s go with debt.

Silicon Valley 69

Silicon Valley Hosting Rhode Island Design 69

Reid Hoffman

JUNE 8, 2021

Everyone’s pulled back on advertising. That probably saved a huge amount of dilution, rather than doing a down round at between $15 billion to $18 billion. Two things I wanted to note before asking one of the audience questions that’s come in. One is, by the way, there [are] audience questions. Let’s go with debt.

Silicon Valley 36

Silicon Valley Hosting Rhode Island Design 36

crowdSPRING Blog

MARCH 1, 2013

Building an audience for first-time entrepreneurs – [link]. “if you really want to dilute your ownership stake quickly, then assume that your vision is perfect.” Building an audience for first-time entrepreneurs – [link]. The Courage to Advertise Without Female Stereotypes – [link].

Social Media 97

Social Media Small Business Design Media 97

Up and Running

FEBRUARY 6, 2014

And because motivated niche customers are already visiting in higher volumes than they do on any other e-commerce site , getting on Etsy means potentially exposing your products to an audience it would take much longer for you to find on your own. That means instant viewership and marketing, right from the get-go. Your page, your show.

SEO 130

SEO Social Media Web Design 130

ConversionXL

JUNE 14, 2016

David Ogilvy, advertising legend, supported this idea, saying, “all my experience says that for a great many products, long copy sells more than short… [A]dvertisements with long copy convey the impression that you have something important to say, whether people read the copy or not.”. Why don’t they get to the point?”

SEO 48

SEO Audience Sales Reputation 48