Advertising Bootstrapping Campaign Technical Review 
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.".
Software By Rob
MARCH 26, 2015
I decided it was time to put pen to paper and lay out what I see as a repeatable path with a higher-than-normal success rate, to bootstrapping yourself to the point of quitting your job. But when you’re selling something that has an LTV of $10-15 dollars, you just can’t make paid advertising work. Or content marketing.
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Software By Rob
MARCH 26, 2015
I decided it was time to put pen to paper and lay out what I see as a repeatable path with a higher-than-normal success rate, to bootstrapping yourself to the point of quitting your job. But when you’re selling something that has an LTV of $10-15 dollars, you just can’t make paid advertising work. Or content marketing.
A Smart Bear: Startups and Marketing for Geeks
APRIL 25, 2011
— of someone of my age and experience walking in here and demanding such outrageous compensation, someone who, let’s be clear, is technically too young to even enter into a legal consulting agreement in the first place. Maybe that means a big new advertising campaign, or hiring another WordPress expert for our staff.
A Smart Bear: Startups and Marketing for Geeks
JULY 19, 2010
Their products are over-priced, buggy, lacking features, and every experience I've had with their tech support has been atrocious, but man their stuff looks and feels nice! Indeed, most of the innovations we've made at Smart Bear in the art of code review have already been duplicated by both commercial and open-source competitors.
ReadWriteStart
DECEMBER 9, 2010
At the same time, we also have seen several examples of entrepreneurs who have successfully bootstrapped their e-commerce companies without any external financing until much later in the game. Vin proposes to build a restaurant search, reviews and ratings site for the Malaysian market catering both to tourists and locals.
ReadWriteStart
JULY 18, 2011
Jeff Clavier was the first tech investor I ever met; he was introduced to me years ago by some hip engineers in a bar as "one of the few cool VCs." If you like this kind of advice, check out my coverage of a talk by Paul Palmieri, Co-Founder and CEO of mobile advertising service Millennial Media, titled " Investing in Your Influencers. ".
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