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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

We're putting a 'Retweet' button inside the product to encourage viral growth.". WhenBusy is a bootstrapped startup that lets people schedule meetings with you in currently-available time-slots without you having to share your calendar [disclosure: I'm an advisor]. I know of no companies who have " gone viral " because of buttons.

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo Even bootstrapped businesses can make this work (e.g. 10/mo means people see you as a cheap version of something else, but still expect a phone number. Think: GoDaddy).

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8 Tasks To Prepare You For Starting Your Own Business

Startup Professionals Musings

By far, the majority of new businesses I know are self-funding (bootstrapped) from your own savings and prior assets. It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Explore multiple sources based on your level of need and risk.

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The Stair Step Method of Bootstrapping

Software By Rob

I decided it was time to put pen to paper and lay out what I see as a repeatable path with a higher-than-normal success rate, to bootstrapping yourself to the point of quitting your job. But when you’re selling something that has an LTV of $10-15 dollars, you just can’t make paid advertising work. Or content marketing.

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The Stairstep Approach to Bootstrapping

Software By Rob

I decided it was time to put pen to paper and lay out what I see as a repeatable path with a higher-than-normal success rate, to bootstrapping yourself to the point of quitting your job. But when you’re selling something that has an LTV of $10-15 dollars, you just can’t make paid advertising work. Or content marketing.

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SEO Advice for Bootstrapped Startups

sharkseo.com

RSS Feed 19 Nov 2010, Posted by admin in Featured , Nohat , 26 Comments SEO Advice for Bootstrapped Startups SEO can provide a hugely valuable source of traffic, if done right – especially for a bootstrapped startup where money is tight. Aaron Wall, SEO Book Add a free feature which is accessible, useful, and spreads virally.

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The Stairstep Approach to Bootstrapping

Software By Rob

I decided it was time to put pen to paper and lay out what I see as a repeatable path with a higher-than-normal success rate, to bootstrapping yourself to the point of quitting your job. But when you’re selling something that has an LTV of $10-15 dollars, you just can’t make paid advertising work. Or content marketing.