SuperMac War Story 6: Building The Killer Team – Mission, Intent.
Steve Blank
APRIL 9, 2009
And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. Two paragraphs, Five bullets. I couldn’t care less about those.
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