Remove Advertising Remove Direct Marketing Remove Engineer Remove Social Media
article thumbnail

From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Social media is high on the radar for CRM and loyalty specialists. There is a strong sense that CRM and social media could go together very well. The “Horseless Carriage Syndrome”. A new paradigm.

article thumbnail

Transcript of Using Story to Win on Social Media

Duct Tape Marketing

Transcript of Using Story to Win on Social Media written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by ManyChat.com. John Jantsch: Hello and welcome to another episode of the Duct Tape marketing podcast. Back to Podcast.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Search engines are vital for discoverability. Google’s Public Search Liaison Danny Sullivan has openly pushed back against those who want subscription-only content flagged in search results: Our automated systems try to present the best information in relation to a search topic, as people expect us to do as a search engine.

SEO 122
article thumbnail

Okay, I'm Creating Content How Do I Get Someone to Read It 2.

Duct Tape Marketing

Mon – Justin Severidt Tues – Elizabeth Frederick Wed – Denise Sheehan Thurs – Nicholas Hammernik Fri – Jennifer Nagel Books by John Jantsch Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – by John Jantsch. Business owners and marketers don’t necessarily need.

article thumbnail

[Review] Uprising

YoungUpstarts

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Curate the idea by suring search engine optimisation. Activate word of mouth with PR, social media, and content placement.

article thumbnail

Startup Strategy Roundtable: African Tech Entrepreneurs Emerging

ReadWriteStart

By using social media to spread the word, this free site currently lists over 10,000 service providers, ranging from hairdressers to personal trainers to piano teachers. My first question was what categories is he focusing on as his market entry points. Five bulk SMS vendors and two advertisers have signed on as vendors.

Tanzania 128
article thumbnail

Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

And so I think just because Google is devouring more of these click-throughs it doesn’t mean you’re not going to get visitors from these other channels and especially from your own direct marketing whether that’s direct mail or email or those kinds of things.

Search 31