NZ Entrepreneur
NOVEMBER 14, 2018
A new study considers whether it is better to “go global” from day one, or to grow locally first. Motivated to find a way to help students reduce costs, Yoo worked with advertisers to subsidise student printing. million, Young says, which makes it essential for startups seeking high growth to have global aspirations.
Up and Running
SEPTEMBER 11, 2018
On Bplans, we often share information about United States’ specific resources, like SBDCs (small business development centers), but those resources probably aren’t as helpful to global entrepreneurs. Just make sure you can spot the advertisements: Look for “Ad” on the left side under the name of the website. Australia and New Zealand.
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NZ Entrepreneur
OCTOBER 8, 2019
Inventions are effectively the concept residing in a new product or process. In most countries, including New Zealand, the term is 20 years. The first New Zealand registered design for an animal ear tag was filed in 1952 and since then over 100 different ear tag designs have been protected. Click here to watch it.
NZ Entrepreneur
APRIL 1, 2019
As an entrepreneur you want a positive online presence to drive new customers in-store but it’s crucial is that you remain genuine and actually listen to what your customers have to say – because customer reviews are more than just free advertising.
NZ Entrepreneur
NOVEMBER 6, 2018
It may seem that the dominance of interruptive advertising is coming to an end, but not in the habit of learning from past mistakes. Some marketers are repackaging advertising messages, with a thin veneer of ‘adding value’, and calling it content marketing. Talk to them about it.
Women Entrepreneurs Can
SEPTEMBER 6, 2020
Nielsen Consumer Trust Index shows that 92% of buyers trust organic UGC than paid advertising or brand content. Thus, advertisers need a creatively good mixture of content types to find the right blend that helps brands’ marketing strategies succeed. User-generated content is perceived as genuine and objective user experiences.
YoungUpstarts
OCTOBER 27, 2011
In 2000, global giant Unilever bought out Ben & Jerry’s for about $326 million in order to eliminate competition with the corporation’s brands, Breyer’s and Good Humor. Wrigley’s gum became a huge success and he moved the company to its first factory in Canada, then Australia, Great Britain and New Zealand.
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