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The Girls Who Innovate - Joy Akor

Transformify

Today we’re telling the story of a girl from Nigeria, Joy Akor. Those days in Nigeria were better. We face corruption in Nigeria, like every other country, but all in all it has been really interesting growing up. Each story is unique and portrays the challenges they faced on the way to success. were all available.

Nigeria 68
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Vote Local, Austin: 18 SXSW panels featuring Austinites that deserve your PanelPicker vote

Austin Startup

E-commerce and online brands are starting to crack digital marketing as the industry has been progressively adopting hyper-personalized advertising. Dosh’s CEO, Ryan Wuerch , says there are three crucial components we need to effectively address to master offline advertising: automation, location, and personalization.

Austin 48
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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

Mobile advertising became more targeted and user friendly by adapting to the small screen — but advertisers are slow to adopt , with much upside still to come. Startup accelerators modeled after YCombinator and Techstars sprouted up from NYC to Nigeria to New Delhi, spawning hundreds of new startups worldwide.

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Focus on awareness and metrics are keys to success

Up and Running

For example, if you are selling a service where the core market is a local audience in the UK, traffic from Nigeria is not going to be of much use. I speak from experience here, where one of our business sites has a high portion of traffic from Nigeria for some reason, and not surprisingly this traffic simply does not convert.

Metrics 68
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Starbucks As Race Uniter: P**s Everyone Off Equally

Venture Chronicles

Hashtag campaigns have jumped the shark and I believe that people are actually a lot smarter than advertisers give them credit for. Advertisers should do themselves a service and ditch the hashtags and calls for “conversation”… it’s the kabuki theatre of going through the motions without doing the work.

Nigeria 28
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Resources for Global Entrepreneurs

Up and Running

Just make sure you can spot the advertisements: Look for “Ad” on the left side under the name of the website. These guidelines include using fair advertising and marketing practices and addressing consumer complaints. After you type in your question, you probably get thousands of pages of search results. 170 Countries.

Global 62
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Twitter Link Roundup #216 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Interview with a crowdSPRING designer (from Nigeria) … 12 Questions: Meet Tayo Adetola – crowdspring.co/1gLmF8t. Creative move by the Washington Post to partially lift its paywall | Advertising Age – crowdspring.co/1mgbagP. Taking A Second Look At Free Fonts | Smashing Magazine – crowdspring.co/1gyKvI8.