article thumbnail

How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

article thumbnail

Need Great Talent? Use Public Relations To Hire The Best!

Rembrandt Communications

PR is your secret weapon to bring top talent to you! PR is your hiring secret! . Unlike advertising, you receive third-party credibility you simply can’t buy when you get a positive mention in the media. Who can present you as an industry expert? For more insights and PR help, check out this information!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is PR Your Missing Secret to Success?

Rembrandt Communications

Well, there is something you can do right now to boost your bottom line in just a few days… public relations or “PR.”. Now, many of you may think that “PR” stands for “press release,” but public relations is so much more. Do You Take Advantage of These PR Benefits? Save thousands of dollars in advertising. For example….

PR 130
article thumbnail

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Here's a summary of the case study presented: 1. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attending this presentation inspired me to write this blog post.

Metrics 165
article thumbnail

Twitter Link Roundup #194 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The image on the left is one of 30 rejected, offensive or controversial advertisements from around the world. Ignore PR and buzz, use Google Trends to assess traction instead - crowdspring.co/1a6qa8N. How to Present and Answer Questions in a Team Presentation or VC Pitch - crowdspring.co/14hlpdp. Worst Fonts Ever!

article thumbnail

Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

Also, whether your brand is present online , customers will write reviews and share their experiences, good or bad. Think of it like word-of-mouth advertising, but on a much larger scale. Then, when it’s time to advertise, you’re ready to go. For every dollar you spend on advertising, you may justify it as an “investment.”

Developer 159
article thumbnail

18 Entrepreneurs Reveal How They Deal With Economic Uncertainty

Hearpreneur

In a recession, advertising costs can go down as fewer companies invest in marketing. When the unexpected happens we can maintain business as usual and don’t have to turn off key functions like marketing and PR. #4- By carefully prioritizing Photo Credit: Todd Stearn I'm an optimist. Thanks to Matt Little, Damien McEvoy Plumbing !