Remove Affiliate Remove Algorithm Remove Campaign Remove Conversion
article thumbnail

How to Win The Consumer Boredom-Span: The Key to Cutting Through Clutter

Duct Tape Marketing

In our conversation, Alan delves into the core principles of Lean Marketing and how it can transform the way businesses connect with their audience in today’s saturated landscape. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns.

Lean 70
article thumbnail

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

Duct Tape Marketing

Meanwhile, small business owners consistently rate email marketing as one of the top three performing channels , and unlike SEO, it’s not a black box and isn’t subject to algorithmic fluctuations. Campaign “design” is potentially the most technical aspect of the bunch. (As Minimal Technical Costs. But I digress.). We surveyed 300 U.S.

Email 47
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Using this, you can calculate your advertising ROI by combining that data (campaign, keyword, cost per click) with Google Analytics Goals. What It Is: Your Google Analytics and Google AdWords accounts should be in the time zone your campaign targets.

article thumbnail

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 161
article thumbnail

Marketing Objectives for the Product Lifecycle Growth Stage

ConversionXL

Follow the steps conversion copywriter Momoko Price recommends in her product messaging course : 1. Split-test the top candidates and measure sales conversions, lead counts, click-throughs, etc. Measure click-through rate and landing page conversions. Continue optimizing your campaign until you’ve achieved the desired results.

Product 102
article thumbnail

Entrepreneurs Bring Propriety Software to Influencer Marketing

Hearpreneur

This combination allows us to streamline our process and execute influencer marketing campaigns at scale. So we give them tools like our pricing algorithm to help them assign a dollar value to their content and sponsored posts. November 2013 – InstaElite launches first-ever influencer affiliate network for Instagram.

article thumbnail

How to Build & Execute a Facebook Marketing Strategy

ConversionXL

To succeed, you need to win the battle for attention and stay in the good graces of Facebook’s algorithm. If you want to increase traffic, look at actions such as clicks, referral traffic, and conversions. To know how to succeed with your marketing, it helps to understand how Facebook manages its algorithm. Take Salesforce.

Marketing 134