ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. showing local numbers to local visitors) and inserting a snippet of Javascript. image source. image source.

Analytics 116

Analytics Phoenix PPC Campaign 116

ConversionXL

JUNE 24, 2020

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Competing businesses may click on each other’s PPC ads to waste money. Click farms.

PPC 121

PPC IP Idaho Non-Compete 121

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Bonus reading material: Multichannel Analytics: Tracking Offline Conversions.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

VC Cafe

NOVEMBER 6, 2010

Since launching in February, AfterDownload has quickly established itself as a significant player in the digital software advertising market, serving over 15 million ads daily, generating over 40K clicks. I was a VP in one of the leading online marketing agencies (best seller in Israel) and am also an attorney, in online related law.

Networking 111

Networking PPC Advertising 111

VC Cafe

NOVEMBER 6, 2010

Since launching in February, AfterDownload has quickly established itself as a significant player in the digital software advertising market, serving over 15 million ads daily, generating over 40K clicks. I was a VP in one of the leading online marketing agencies (best seller in Israel) and am also an attorney, in online related law.

Networking 111

Networking PPC Advertising 111

VC Cafe

NOVEMBER 6, 2010

Since launching in February, AfterDownload has quickly established itself as a significant player in the digital software advertising market, serving over 15 million ads daily, generating over 40K clicks. I was a VP in one of the leading online marketing agencies (best seller in Israel) and am also an attorney, in online related law.

Networking 111

Networking PPC Advertising 111

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. This report demonstrates the power of getting something out of Google Analytics that you might know exists there.

Analytics 60

Analytics Customer Metrics eCommerce 60

Software By Rob

FEBRUARY 10, 2009

Always Be Testing The biggest lesson I learned while taking the site from a few hundred to a few thousand dollars a month (revenue, not profit), is that there are a lot of great theories about marketing, but no one can tell you the exact thing that’s going to lead to an uptick in sales. Marketing Isn’t Coding.

Design 51

Design Software Review Marketing Software Developers 51

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. than multi-channel attribution modeling. Do You Have an Attribution Problem?

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. You struggle to get budget to hire Analysts or Marketers. You have already identified these two buckets (location, directions) in Omniture (or in Google Analytics !),

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

AUGUST 28, 2006

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric is a post from: Occam's Razor by Avinash Kaushik.

Metrics 98

Metrics Analytics SEM Campaign 98

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. After reading this post, you’ll know more than 99% of marketers about how to use UTM parameters. Marketers must be able to reliably credit conversions (i.e. How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. No touching Google Analytics. No going to web analytics conferences. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.].

Web 138

Web Analytics Technical Review Affiliate 138

marketingland.com

OCTOBER 8, 2012

Search Marketing |. Analytics |. Email Marketing |. Affiliate Marketing. Column: Analytics & Marketing Column. Commodity traders have a saying for this, by the way: “don’t confuse brains with a bull-market.” ” Or “what does the market leader do that we do not?”

Metrics 47

Metrics Analytics Search Affiliate 47

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Coupon affiliates. "Social

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JULY 31, 2006

Is your company heavily into Direct Marketing (email, snail mail etc)? Are you spending excessively on PPC (Pay Per Click)? Or maybe you are about to plunk down a million dollars on a new affiliate marketing strategy or maybe on SEO. 4 : Conversion rate by top five referring url's. That is just a start.

Analytics 115

Analytics Conversion PPC Metrics 115

ConversionXL

MARCH 20, 2015

Never start a marketing campaign without a dedicated landing page. We are not the target market – all experience decisions we produce are dependent on the customers we’re targeting. Yehoshua Coren: Improving Conversion Rate Using Digital Analytics. Oli Gardner: The Landing Page Manifesto.

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

MARCH 25, 2013

Check your analytics, and you’ll see all sorts of “first visits.” It’s common knowledge within PPC advertising circles that pointing your ad directly to your homepage is a no-no. Free 20 week course on Facebook Marketing with an offer for a private hour long consultation session). Sugarrae’s Affiliate Marketing Category.

Conversion 126

Conversion Affiliate Social Media Social Network 126

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. Web Analytics, CoreMetrics etc etc etc. Bounce Rate to the rescue! You get the idea.

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: Consulting.

Analytics 140

Analytics Web Metrics DC 140

unbounce.com

DECEMBER 11, 2012

Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Content Marketing. Email Marketing. Most landing pages suck and it’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. Remember this: every page can be better.

PPC 94

PPC Social Media Conversion Elevator Pitch 94

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data!

Metrics 60

Metrics Analytics Non-Compete Search 60

marketingland.com

JULY 11, 2012

Search Marketing |. Analytics |. Email Marketing |. Affiliate Marketing. Column: Email Marketing Column. Flexible/fluid grids pose a problem for email marketers – while possible, complexity and consistent rendering are going to be at odds. Related Topics: Email Marketing | Email Marketing Column.

Email 49

Email Mobile SEO Search 49