ConversionXL

JUNE 24, 2020

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . However, we also see affiliate click fraud, competitor click fraud, click farms, and bots. Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.

PPC 121

PPC IP Idaho Non-Compete 121

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I, I think there is this convert urgents where affiliate marketing was a model that used technology to, to work with partners at scale. You say you'll pay me 10 bucks. I'll promote.

Marketing 88

Marketing Affiliate Channel Software Review 88

Occam's Razor

JULY 22, 2013

micro-conversion). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 Or perhaps you want to create a wishlist (boom!

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. Looking at the picture above … we've spent money on Social, Direct, Search, and Referral efforts and received 767 conversions. Hurray, hurray! •

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. You spend money on SEO and PPC. It has been a great way to immediately influence revenue for my ecommerce engagements. Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. total revenue / total spend). total revenue / total spend).

Email 136

Email Customer Marketing Software Review 136

ConversionXL

FEBRUARY 26, 2020

And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. Why conversion attribution starts with traffic attribution. Why conversion attribution starts with traffic attribution.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ I wanted to put this as #3 because if it were a "conversion" campaign then it would not be a "branding" / feel good campaign. Another thing people forget is to measure the overall impact, beyond simple conversions.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

JUNE 6, 2007

If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

AUGUST 28, 2006

Inspite of its absolutely adorable qualities it is surprising that this metric does not get as much prominence as, say, conversion rate ( stop obsessing post , best practices post ). How could that not be simply the best thing in the world? That should give you some range to think about. This can be great source of actionable insights.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

AUGUST 11, 2015

Finally for outcomes I've picked Page Value (remember, it is imprecise to measure session level metrics like conversion rate, goal completions, for hit level dimensions like pages). Here's the report for Mobile… It was really fascinating to see the goal completions and conversion rates for Apple vs. Samsung.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

JANUARY 20, 2010

So in this context go back to your page report (from step 1 where you applied the organic segment) and look at the $Index [which is: (goal value + e-commerce revenue) / unique views of the page you are analyzing]. Start a conversation. But conversation on your site and away from your site is key (obvious fact).

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MARCH 20, 2015

Here’s what the Conversion Scientist told me over email: And lots of other feedback similar to this. Conversion optimization is a process. The most important thing in conversion optimization is the discovery of what matters. Conversion optimization is hard, gruesome work. pic.twitter.com/kmg10LEj8I.

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

JULY 31, 2006

It is only fair to follow up a post titled " Stop obsessing about conversion rate " with this post. Conversion rate is a very important metric, used properly. Here is my point of view on the basics and best practices for measuring conversion rate. Are you spending excessively on PPC (Pay Per Click)?

Analytics 115

Analytics Conversion PPC Metrics 115

Software By Rob

FEBRUARY 10, 2009

The problem was that when I’d purchased the site 18 months ago the conversion rate (the rate at which it converted visitors to buyers) was hovering right around 0%. With the goal of increasing the conversion rate I read piles of books on internet marketing , web analytics , and copywriting. Correction…it was 0%.

Design 51

Design Software Review Marketing Software Developers 51

YoungUpstarts

MARCH 25, 2019

Graphic: For every $1 spent on AdWords (a form of SEM), companies tend to increase their revenue by $2. ( 57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. ( Types of PPC Ads ( 4 ). Text-based: short, concise and captivating.

SEM 113

SEM SEO PPC Marketing 113

Occam's Razor

MAY 18, 2010

Total revenue. The achingly tiny percent of time that the Analyst does segmentation it seems to stop at New vs. For example when you look at your revenue or goal performance it takes a trivial amount of effort to look at All Visits but add to that report the Paid Search Traffic and Non-Paid Search Traffic and get deeper insights.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Are your email, affiliate, other marketing campaigns yielding low bounce rates? 4: Measure bounce rate of your AdWords, AdCenter, YSM (PPC) campaigns.

Metrics 120

Metrics Analytics PPC Campaign 120

marketingland.com

OCTOBER 8, 2012

Affiliate Marketing. Example: “what’s the big deal going from 2% conversion to 3%?? Virtually everyone involved in metrics, analytics, and testing-driven improvement online does, in fact, have a wished-for outcome: “get higher conversion,” “increase revenue,” “decrease cart abandonment.”

Metrics 47

Metrics Analytics Search Affiliate 47

ConversionXL

MARCH 5, 2014

From my experience, that’s because so many businesses focus on transactional customer value, and forget to invest in the experience that happens after the conversion. . It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model. image source. image source. image source.

Customer 133

Customer Churn Rate Retention Acquisition 133

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Total revenue. Site Conversion Rate. App Installs.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? The delta in the above paid search graph, around 300k, is just a part of their winning strategy (which clearly is SEO + PPC, as it should be). million Unique Visitor. million Unique Visitor.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

APRIL 12, 2012

Their annual revenue in 2010 was $2.5 How would you increase conversions when targeting hardcore social gamers, male, ages 18-40? For PPC traffic, landing page C resulted in a 95% increase in sign ups over landing page A and a 35% increase in sign ups over landing page B. billion, up from $1 billion in 2005. Image source.

Advertising 118

Advertising San Francisco Florida PPC 118