Up and Running
NOVEMBER 20, 2014
PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Traditional distribution services no longer work.
VC Cafe
APRIL 14, 2020
So I got curious: if virtual conferences and events are going mainstream, is there a virtual event aggregator? Is there already a virtual events aggregator? Also, the ideal solution needs to be a tool for event organisers – enable them to easily create events on the platform, and help with distribution and promotion.
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Gust
JANUARY 4, 2012
Later stage companies have some additional concerns: What favorable impact could IP have for PR, marketing and investor relations purposes, or as an attraction to potential acquirors? How much risk do IP issues in the aggregate pose to our business ? Designing and producing marketing and PR materials (copyright, trademark).
Both Sides of the Table
JANUARY 19, 2015
YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You have to have some of your own content formats and not just be an aggregator of talent.
Both Sides of the Table
DECEMBER 20, 2010
Twitter never seemed to really take the offense in PR and marketing. They had a lock on “distribution&# and were named AOL, Yahoo!, The idea was that websites (think news, blogs) could push out a regular “feed&# in an open, XML format that could be read by an RSS Reader otherwise known as a feed aggregator.
crowdSPRING Blog
SEPTEMBER 30, 2012
For much of the past five years academics, journalists, bloggers, and assorted mass-media-tag-alongs have been heralding the “ death of newspapers ,” the downfall of the publishing industry and the collapse of information distribution as we know it. In PR placements, ‘place’ matters. Leverage your friends.
SoCal CTO
NOVEMBER 11, 2009
We can extend our clients' reach tremendously, and for low cost, by using the internet and social media to distribute and link to the "assets" we create. There need to be more ways to aggregate meaningful conversations on specific topics, and that's exactly what you are doing with your socalCTO and your [link]. Absolutely.
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