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9 Things You Should Know About Social Login & CRO

ConversionXL

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. The same goes for businesses operating primarily in countries where social networks are blocked, such as China or Cuba.

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Social Login and CRO: 9 Things You Should Know

ConversionXL

Of course, I’m a total social login fan, but at least offering your users a choice between filling out a registration form and signing up using their social account IDs seems like straightforward business sense. The same goes for businesses operating primarily in countries where social networks are blocked, such as China or Cuba.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Declaring success based on measuring Likes in aggregate is like declaring success after getting a lot of Visits to your site. But not, ever, in aggregate.]. Virality is also really interesting (again, actual human interaction), people who "create a story from your post" (share etc). I will personally hate you.

Metrics 165
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Measuring viral adoption is obviously important. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? How many adds came through organic SEO? How many through affiliate deals? How many through SEM? Do you have a customer referral program? In 6 months? In 3 months?

Metrics 346
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Why Most Online Video Companies Will Fail

Both Sides of the Table

And it’s not about aggregating traffic better. So my advice to many is to study online companies that understand how to use technology for audience development, engagement, viral distribution and subscriptions. It’s one of those things that even smart, socially-liberal people fall prey to. Here is an example.

Video 150
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Israeli startup Zbang Launches Social-Inbox Multimi with AVG

VC Cafe

One inbox, all of your social media accounts and social network messages at the same place. MultiMi aggregates messages from email, Facebook, Twitter, LinkedIn, YouTube, Flickr, Picasa, and file storage services. Perhaps AVG’s 110 million users worldwide will give the product the boost it needs to go viral.

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Why I’m Doubling Down on the Twitter Ecosystem

Both Sides of the Table

Twitter’s significance stems from the fact that it is a real time, open, asymmetric, social, viral referral network that is often location aware and provides both explicit and implicit interests and preferences. They know this because Twitter is social, open & asymmetric. Twitter is inherently viral.

Viral 307