Which Social Networks are for Entrepreneurs?

Startup Professionals Musings

Social networking is indeed the new business networking. Since I’ve been lurking around the various social networks for the last year or so, I’ve learned a few things, so I thought it would be helpful to clue you in on current networking cultures, and how they map into the business networking scene. Every social network, including MySpace, claims to be a mecca for business people to network and sell products.

How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. It also has a considerable online presence on key social media platforms.

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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. It also has a considerable online presence on key social media platforms.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? Online Social Networking 25 Years Ago: CompuServc, Prodigy & The Well. And so it goes with social networking. Social Networking in Web 1.0:

Six ways to make your site-app-product go viral.

Berkonomics

Not every new game-related site is a Steam, and surely not every social network is a Facebook. Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? The post Six ways to make your site-app-product go viral.

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TT vs YT: TikTok facing the wrath, ratings drop drastically after YouTuber Carry Minati’s viral video

Our Own Start-up

many of the TikTok influencers have Initiated an outrage for social media users for promoting problematic contents. News Amir Siddiqui Google information technology Internet Social Networking tiktok tiktok content tiktok creator youtube vs tiktok YouTubers

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Branchout an Example of Viral Spread Opportunity for Startups

SoCal CTO

The purpose of Branchout is helping people to network their way to jobs. Instead, I want to look at how they've integrated themselves with Facebook and particularly how they engage users to help viral spread. Later in this post, I'll talk about some of the downside of how they've made this viral. Primary Interaction - Social Interaction Okay, my profile is complete, now what? The right column also contains opportunities to expand your network.

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Engagement loops: beyond viral

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Today, I was comparing notes with Ed Baker (one of the gurus of viral growth). We were trying to broaden the conversation beyond just viral customer acquisition.

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Lighting the match – going viral

Berkonomics

Not every social network is a Facebook or Instagram. What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) In today’s world of social marketing, it takes someone knowledgeable if not expert in understanding how to use available resources in promotion and marketing. It doesn’t happen by accident.

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Network Effects in Marketplace, Communities and Social Platforms

Version One Ventures

These days, we’re hyper-focused on marketplaces, communities and social platforms. We love these platforms for many reasons, but the primary one is the power of their network effects and how they create a high degree of defensibility for startups. What are network effects? Network effects” is a frequently used term and it is sometimes confused with having a large customer base. Direct Network Effects. Indirect network effects.

Network effects on social platforms: why the quality of user matters

Version One Ventures

Back in July, we wrote about network effects in marketplaces and social platforms and how they are critical to defensibility. In the post, we talked about the difference between direct and indirect network effects, and how they may or may not relate to virality. Since then, we have been further developing our investment thesis on social platforms and want to add more nuance to the discussion. The qualities that matter vary by the dynamics of the social network.

Monetizing Social Networks: The Four Dominant Business Models and How You Should Implement Them in 2010

venturedig.com

The business models within the social media realm are much different than traditional businesses. In social networking, they’re ever-changing, backed by eye-opening revenue and have very little documentation. Reason : as soon as someone sits down to outline ways social networks can be monetized, another model emerges, and another model ceases. The middle man is called an ad network. Allocate about 20% of of your ad space to CPA-based Ad Networks.

A viral "launching soon" form

blog.forkly.com

A viral “launching soon” form. This time we wanted to try something new: your position in line would not only be determined by when you signed up, but also by how many other people signed up because of you (call it “social influence”). And so our “viral invite system” was born. It’s actually fairly simple: after you sign up, we provide a custom, unique short URL that we encourage you to share out via email, social networks, etc.

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Dissection of a viral launch | iubenda blog

www.iubenda.com

Dissection of a viral launch. Many of you asked, so I decided to write this blog post, dissecting the launch of iubenda and the viral system we invented. The viral system. We built our custom viral system based on the best examples out there, adding some further fresh ideas we had during the process. Most viral pages dont explain the product, and in my opinion this is a horrible mistake. « go to the main website. iubenda blog.

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Metrics that matter to social platforms (Part 3/3): measuring engagement by relationships

Version One Ventures

Over the past two weeks, we have introduced our social platform KPI dashboard to track the key metrics for social platform startups. This is probably one of the reasons why anonymous social networks have not scaled in the past (i.e. Also, are the relationships pre-existing from an offline social graph or new ones generated online? Our KPI dashboard for Social Platforms: access the updated Google spreadsheet with relationship engagement metrics here.

Announcing our second eBook: Understanding Social Platforms

Version One Ventures

If you have been following our blog or firm, you know how much we love network effects. Our investment thesis is centered around network effects , and our portfolio is full of network effects startups ranging from marketplaces to social platforms, SaaS and applications of AI and machine learning. And now, we’re pleased to announce that we have just produced our second eBook, “ Understanding Social Platforms.”. Why social?

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Entrepreneurs: Connect to Today’s Customer Network

Startup Professionals Musings

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. The customer base is no longer a mass audience that can be driven by mass media, but a dynamic network of individual customers who interact with each other, and expect to interact with you as a business. Funny videos and worthless give-aways won’t make your website go “viral” these days.

What Social Media Needs To Do To Better Pique Your Interest

YoungUpstarts

Whether you are conscious of it or not, these behaviors tell social media algorithms that this is the content you really want to see. Using the social graph – who you follow, what you like, or comment on – social media platforms select the content they believe you will be interested in and more likely to interact with in the future. As such, leading platforms continue to promote the most viral content dictated by your digital social circle.

Our writing really matters

Start Up Blog

entrepreneurship Advertising blogs copy writing marketing sharing social networking startups Viral Marketing web websites words writingThis guy put some effort into writing the words that appear on his website. The result of his writing is around 10,000 people shared it with their friends. Read it. link]. The words we publish matter a lot.

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Increase Sales Using Social Media – Growth Hacks That Work

The Startup Magazine

You need to establish good relations with your customers in order to generate more sales and social media is the best place to find and attract new audiences. One of the biggest advantages that social media offers is you can reach a lot of audiences and increase your sales without spending a lot of money. All you need is to follow some growth hacks to make your brand a social superstar: 1- Identify Your Audience and Choose The Right Platform.

Be Shareable

YoungUpstarts

The year was 2015 and my company, Shareability, had already been behind some of the biggest viral hits of the past few years. The resulting video, “Ronaldo in Disguise,” became an immediate viral sensation. Going Viral. There was a time when “viral” simply referred to, well, viruses. In the modern zeitgeist, this concept is so entrenched that when people hear “viral,” they often think of videos first and infectious diseases second.

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The only 2 ways to build a $100 million business

Version One Ventures

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. Route Two: The Viral Effect The other way to scale a business is through a strong viral and/or network effects that lets businesses grow to tens of even hundreds of millions of users.

5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. startup fundable marketing viral investors business

Maximizing Your Facebook Advertising

YoungUpstarts

If you ask any small business owner what their social media strategy is, “ Facebook !” But even if that’s the right strategy for their business – and we’re not saying it is – many of these business owners may not be exactly be sure how to approach the social network. Interviews Facebook Online marketing retail small business social media social network

6 Reasons Starting Another Dating Site May Be Tough

Startup Professionals Musings

So sites have to invest heavily in viral marketing to achieve critical mass, which competes with current social networks, while users expect to join both for free. Social networks. Online dating sites usually fail because online dating usually fails.

Traction is the new IP

Version One Ventures

This trend is particularly true in markets that are highly susceptible to network effects, such as online auctions and social networks. Even beyond auctions and social networks, the web tends to prefer the category leader. News category leader consumerization of IT Intellectual property IP network effects Patent traction viral growth word of mouth

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Lessons Learned: CPI > CPC

Startup Lessons Learned

This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines. Social network page views are much more likely to be internally focused; ads are more of a distraction. Starting with Facebook s developer program, social networks are all jumping on the apps bandwagon. If you have a virally-growing app, you dont need the extra installs.

7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. One of the original classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

How My Facebook And YouTube Profiles Led To An Invitation To Become A High Paid Speaker

Entrepreneurs-Journey.com by Yaro Starak

I’m going off on a tangent today about engaging in the world of social media to build your profile, build your brand and grow your business. I’m writing this post to share with you just how extraordinary the power of social media has been for me in my own business, and specifically to let you know that if I can do this anyone can ! In regard to the above statement, I have to explain, I’m not an expert in social media, and my computer skills are questionable.

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8 Key Startup Drivers Bring Pleasure As Well As Sweat

Startup Professionals Musings

Reserve the same names on the leading social networks and blogs. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Both are networks. I’m fully convinced that both inspiration and perspiration are always required in a startup.

From CIO to CMO, A Data Story

Venture Chronicles

More reliant than ever before on earned and sponsored content, marketing teams will need to better instrument and provide social incentives for the creation and re-use of earned media and that goes well beyond what is the norm today for social media engagements. Measuring the impact of content through social channels, time on site, and referral sources is a valuable technique for sourcing new ideas, concepts, and influencers in your market.

6 Reasons For Your Business To Embrace Social Media

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.”

Introduction to Growth Hacking for Startups

VC Cafe

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. 101 Growth Hacking Startup Curve Viral marketing

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How to Guarantee ROI With Social Media Participation

Duct Tape Marketing

Now that more and more organizations are investing time and money into social media participation, people are looking for ways to measure the return in terms of direct business rather than fans, friends and followers. But, this seems to be in direct opposition to the common advice offered about social media participation. If you want to guarantee ROI with your social media participation you must first build trust and then turn trust into sales. The social media lead system.

How Many More Online Dating Sites Do We Need?

Startup Professionals Musings

So sites have to invest heavily in viral marketing to achieve critical mass, which competes with current social networks, while users expect to join both for free. Social networks. Social networking” is really the new term for dating, with mega-sites like Facebook , and the hyperlocal site Foursquare. The latest is Facebook Graph Search , unveiled last month, to help you find the perfect match on the social network.

25 Marketing Strategies For A Good Marketing Mix

YoungUpstarts

Because in the end … This type of marketing is widely practiced on social networks, especially on Facebook , where the capacity for dissemination and viralization of recommendations is brutal. In social networks, one of the actions that works best is to be active.

7 Keys To Optimizing Your Investment In Social Media

Startup Professionals Musings

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. One of the original classics, “ How to Make Money with Social Media ” by Jamie Turner and Reshma Shah, Ph.D.,

How To Size Your Marketing Budget For Funding

Startup Professionals Musings

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Use social media and Search Engine Marketing (SEM) to start. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

6 Ways The Business Social Media Players Are Changing

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. In a classic book on social media by Jim Tobin, “ Earn It. business Jim Tobin social media trends

6 Keys To The Best Social Media Platform For Business

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.

How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. Currently, social media is the least used of all customer interaction methods. Read everything you can about viral marketing.

Six Reasons To Rethink Your Online Dating Site

Startup Professionals Musings

So sites have to invest heavily in viral marketing to achieve critical mass, which competes with current social networks, while users expect to join both for free. Social networks. Social networking” is really the new term for dating, with mega-sites like Facebook , and the hyperlocal site Foursquare. Online dating sites usually fail because online dating usually fails.

Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.