article thumbnail

WHY ARE COMPANIES GRAPPLING FOR DATA

The Startup Magazine

Capturing and analyzing data enables companies to get insights that benefit their companies in cost-saving, relevant marketing, product development, etc. By including correct algorithms and pattern recognition, you can identify their preferences, interests, requirements, etc.

article thumbnail

Maybe not so much with the "optimization"

A Smart Bear: Startups and Marketing for Geeks

In the quest for optimization, A/B tests, metrics, and funnels, we're in danger of losing the fun and value of creative work. When we demand overwhelming customer outcry before committing to the slightest product change, we're in danger of losing the value of creating a cool feature that takes too much effort but people just love.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

During a lull in her practice she got a serendipitous opportunity to shift gears completely and ended up leading software product development teams. Their products are over-priced, buggy, lacking features, and every experience I've had with their tech support has been atrocious, but man their stuff looks and feels nice!

article thumbnail

Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. For example, I’m a big believer in split-testing.

article thumbnail

Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Ever since that time, I have struggled to explain how the feedback loop in customer development should interface with the feedback loop in product development. Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development View more presentations from Eric Ries. Just a thought.

Agile 111
article thumbnail

How to Build a High Performing Growth Team

ConversionXL

Jonathan Price wrote on the same Quora thread that he believes growth marketing to differ from regular marketing because it “is technology-centric and it blurs the boundary between marketing and product development.” Product vs. Growth? But what about between growth and product? What skills does this role entail?

article thumbnail

Three Questions with Bala Subramaniam

Version One Ventures

Question 1: How do you run experiments for product development in a two-sided marketplace? Bala: Without going into all the details of “ Controlled Experimentation ”, let’s start with the problem statement that we can’t run traditional A/B experiments in marketplace products. slow death).