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Clubhouse put a big bullseye on social audio

VC Cafe

Perhaps it’s boredom, or Zoom fatigue, but there’s something quite appealing these days about having social conversations without turning on a camera. Now it’s up to the consumers to choose which will be the social audio platform(s) of choice. In this post I summarise the top innovations in the social audio space.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. Conversely, a high-end fashion ecommerce store runs Facebook Ads. by posting about it on social media). Google ads).

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

On Twitter , it’s laid back to suit the B2C, creative audience segment. Do certain types of posts generate more likes, comments, shares, leads, and conversions than others? The audio-only app went from 9.6 Continuously monitoring metrics via social media analytics tools gives you insight into how campaigns are performing.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

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Social Trends Podcast: Let’s Mourn the Death of Spray and Pray Marketing

Brandanew

My name is Upasna and I’m thrilled to welcome you to the first audio series produced by Brandanew. We’ve managed to have conversations with social media experts, editors, bloggers, creatives and startup owners to look at their own crystal balls and let us know what the future looks like. Upasna : Hey everyone!

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. Does adding social proof increase conversions?

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Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

Even the success stories have modest ambition and limited engagement: The Ask Purina Skill allows users to find the ideal dog breed through a guided conversation (4.5 Google Home Hub represents the next generation of voice-enabled devices—combining audio with video and featuring cross-device compatibility. stars, 9 reviews).

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