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5 Common Small Business Marketing Mistakes to Avoid

Up and Running

If you’re one of the 47% of small business owners who run marketing completely on their own, it’s likely this function is one of the many hats you wear. And chances are unless you’re running a marketing business yourself, you don’t have a professional marketing background. Common small business marketing mistakes to avoid.

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6 Time-Saving Social Media Tools For Startups

YoungUpstarts

But effective social media marketing takes planning, scheduling, monitoring, engaging, liking…all of which take up more of the time you don’t have to spare. If you’re a business owner seeking social media marketing success in the most efficient way possible, social media tools are the answer to your prayers.

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6 Surefire Ways To Get Your Small Business Noticed

YoungUpstarts

by Cooper Hollmaier, technical SEO manager at Visiture. We all know that marketing is essential for a small business, especially as you’re just starting 8out. Finding the time or skill-sets to do the job effectively on a small business budget may seem near impossible. Set-Up a Google My Business Account.

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How to Measure Small Business Website Performance

Up and Running

Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. How to measure your small business website performance. SEO performance. Keyword research. Do keyword research.

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How to Conduct an SEO Audit for Your Business Website on a Budget

Up and Running

Where you may have previously been able to engage with a digital marketing agency to help with your SEO activity , you may find that you now need to take on some of that workload internally. . Yes, enlisting the support of an SEO specialist is still a great idea if you want to continue driving highly valuable organic traffic.

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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

Check Google Analytics frequently to see if there are any changes in traffic sources as well as Google Search Console and Google Page Speed Insights to check for specific onsite errors. A traffic drop may just be a case of the pages not being properly tracked by Google Analytics, or a Tag isn’t working properly. Failed redirects.

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7 reasons why you need digital marketing, especially if you own a small business

The Startup Magazine

More small businesses are starting to embark on the trend of using digital marketing to reach and engage potential consumers online. With traditional marketing methods, small businesses tend to lose out to big businesses, due to their budget restraints and the need to compete for ad space.