ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. In these situations, information architecture is a much more complex task.

B2B 48

B2B Web Design B2C 48

View from Seed

AUGUST 2, 2017

It wasn’t until the early 20th-century that electricity reshaped industrial processes, home automation (electric appliances), and even architecture (electric elevators enabled taller buildings). While our lens on the Everyday Economy is focused on our actions as individuals, it’s not constrained to B2C companies.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

ConversionXL

SEPTEMBER 10, 2012

The data you need to know depends on the product and whether you have a B2B or B2C business. Use the findings from talking to people, surveys and analytics data to write the copy on your site and decide on the information architecture. This approach, however, is not very helpful. Online the location matters much less (if at all).

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

MARCH 3, 2021

For B2B or B2C brand (where the next step in the sales funnel isn’t necessarily a purchase) you may want to track actions like lead form submissions, downloads, or demo bookings. In-depth content, breadcrumbs, external links, information architecture, rich media, etc.).

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Something absolutely important missing from the site's information architecture. ~ I'm trying to see if I bump into my company's ads (display, text, any other type). Do I see any promoted videos in the results (to control the message)?

Web 138

Web Analytics Technical Review Affiliate 138

Cracking the Code

OCTOBER 10, 2008

This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. This is a guiding architectural principle for best-of-breed SaaS companies. You should therefore be aggressive in marketing to them online. “Just say no” to on-premise deployments.

Software Review 48

Software Review North America Europe Metrics 48

Software By Rob

AUGUST 18, 2010

Business software is different and shouldn’t be treated in the same way as B2C. I think people think freemium works as a rule as opposed to the reality that it’s the exception- mostly driven by glamorous web 2.0 Justin #14 Eugene Mandel on 08.18.10 at 11:11 am Ruben, This was a pleasure to read! 60 Justin Pirie on 08.22.10

Software Review 78

Software Review Software Revenue Cofounder 78

ConversionXL

APRIL 12, 2017

Information architecture is how we arrange the parts to be understandable as a whole. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Everyone should be telling the same story. Don’t focus on fixing. Abby Covert: How to Make Sense of Any Mess. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. The MBW base stations’multi radio mesh architecture enables cellular operators to build large-scale networks and deliver high data volumes.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103