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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. Reply Max Marmer » Blog Archive » Market Evolution: The Special Case When a Startup Has No Market Risk , on July 1, 2010 at 12:58 am Said: [.] We’ll talk about how to reduce risk in each type of market in the next post.

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Horizontal Or Vertical Business Models: Which Is Right For You?

Entrepreneurs-Journey.com by Yaro Starak

I read through your archives almost religiously before branching out to other marketers. Why I Chose To Go Vertical. The system I teach to people, which Craig touched on when he mentioned creating consistent quality content, is to go vertical in your market (or “go deep&# as I have previously written about ).

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

Reply shiftMode » Blog Archive » Nobody Cares About Your Product , on August 31, 2009 at 2:30 pm Said: [.] The Customer Development Manifesto: Reasons for the Revolution (part 1) « Steve Blank (tags: startups entrepreneurship) [.] When cash is tight, they go out of business – or they adopt a more efficient model.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

The Customer Development Manifesto: The Startup Death Spiral (part 3) « Steve Blank (tags: customer-development startup) Possibly related posts: (automatically generated)links for 2009-09-01links for 2009-08-13links for 2009-07-11Categories and Tags [.] A startup might simply not get a next round of funding and have to shut down.

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Vertical Markets 4: Putting it All Together « Steve Blank

Steve Blank

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. For example, How does sales differ from one market to another? Others you need to know when you execute the plan.

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supermac War Story 1: Joining supermac

Steve Blank

Filed under: SuperMac | Tagged: Early Stage Startup , Steve Blank « There’s a Pattern Here SuperMac War Story 2: Facts Exist Outside the Building, Opinions Reside Within – So Get the Hell Outside the Building » Leave a Reply Click here to cancel reply. Nothing I couldn’t fix. I took the job.

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Vertical Markets 3: Reducing Risk in Startups « Steve Blank

Steve Blank

Simulation to Reduce Invention Risk If you’re in a vertical where “invention risk” is dominant, then you want to do everything you can to manage and reduce those risks. When I wrote the Four Steps to the Epiphany , the Customer Development text, I hadn’t yet thought about what vertical markets it might be appropriate for.)

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