Remove archives category things-i-like
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Article Marketing and the Power of Human-Approved Article Directories

The Startup Magazine

I recently began looking into article marketing as a method of search engine optimization. For an experiment, I wrote an informational article related to the product a friend of mine manufactures, and submitted it to human-approved articles site, HubPages. I also shared my article on social media, which helped generate traffic.

Marketing 158
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. All of this is usually a bad idea.

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Customer Development is Not a Focus Group

Steve Blank

One of the times I screwed this up it left a legacy of 25 years of questionable design in microprocessor architecture. One of the times I screwed this up it left a legacy of 25 years of questionable design in microprocessor architecture. It has to be little-endian or we won’t design your chip into our systems.” What a great idea.

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Ardent 3: Supercomputer Porn

Steve Blank

Companies wanted to run numerical simulations to model things that were too expensive, too dangerous or too time consuming to physically build. The problem was I didn’t have a clue. The one thing I did know is that we were probably going to be running some of the same applications as the market leader Cray.

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What I’ve learned from seeing 20k company pitches

Hippoland

I just passed my 2 year mark at 500 Startups. Here are some learnings and what I immediately think about when I see a pitch: 1) Ideas are a dime a dozen…AND it’s important to stand out. This isn’t a bad thing but it means that you need to go in with the mindset of figuring out how to stand out. 2) Speed matters.

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. I set up an advisory board as a vehicle to get these industry experts engaged with the company and product.

Engineer 198
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Relentless – The Difference Between Motion And Action

Steve Blank

Progress Report Last week I happened to be sitting in my wife’s office as she was on the phone to my daughter in college. She believed she had done all things that could be expected from her and was waiting for the result. I realized that my daughter had confused motion with action. Jim: Great, I have a bunch of calls into them.