ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. asks Nick Greene. Might as well dream up one that amuses the target audience. The sudden revelation spiked emotions— and sales. That’s what Bush’s Baked Beans did with their recipe. Why is it kept secret?”

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. asks Nick Greene. Might as well dream up one that amuses the target audience. The sudden revelation spiked emotions— and sales. That’s what Bush’s Baked Beans did with their recipe. Why is it kept secret?”

Customer 101

Customer Differentiation West Virginia Campaign 101

Duct Tape Marketing

NOVEMBER 1, 2017

And we’ve seen the trends, how companies today are rebooting what it even means to be build an audience first and use that as a valuable way of creating customers so that marketing itself can become a profitable part of the business. And we started down this path and what started to see were these companies. That’s great.

Cost 36

Cost Marketing Audience Media 36

Hearpreneur

SEPTEMBER 15, 2017

Currently, as a profitability consultant for green and social entrepreneurship businesses, I show businesses how they can go beyond mere sustainability (keeping things the same) to regenerativity (making things better). When I was focusing more on just the green part, I used Green And Profitable. Photo Credit: Shel Horowitz.

Naming 97

Naming Entrepreneur Green LLC 97

Occam's Razor

JULY 22, 2013

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JUNE 11, 2014

From B2C to B2B. And you are guessing why store sales are down (and because of such a simple fix!). A search for "sales automation" shows a link for Zoho, leading me to the site below left. Not only are they solving for the do audience, they also solve for the think audience. Owned audiences await.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

SEPTEMBER 21, 2015

First, when you present it (people can read faster than you can talk, you are going to read these slides word for word driving the audience to wish for a painless immediate death). Retain the respect of your audience. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

OCTOBER 24, 2016

The CMO expressed a desire for the audience to learn about advanced attribution strategies. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Digital Attribution's Ladder of Awesomeness. So on, and so forth.

Analytics 60

Analytics Metrics Technical Review Channel 60

Duct Tape Marketing

MARCH 16, 2017

A recent survey by the Content Marketing Institute found that a staggering 89% of B2B marketers focus on LinkedIn as their main platform, making it one of the highly sought after platforms to master when it comes to B2B content. Giving Dux Soup the Green Light. And it is. That’s all good fun, but now comes the hard part.

Distribution 56

Distribution Naming Search Guinea 56

Occam's Razor

AUGUST 11, 2014

The target audience would be Senior Directors and VPs in the company/division. Data above is for a B2B website with no ecommerce. The Comparison button on top of every GA table helps us eliminate most numbers and replace them with this red and green indexed value against the overall average. Always compute economic value !

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

DECEMBER 8, 2017

Did we reach a large audience? It is possible that the Surface is being sold directly in a way that neither of these two sources would capture those sales. Perhaps some kind of B2B sales. We are shooting for a deeper brand connection, by an audience that holds business value for us. Do they remember anything?

Global 121

Global Metrics Artificial Inteligence Oakland 121

ConversionXL

SEPTEMBER 15, 2020

For example, Mr. Green’s total user revenue is $100 + $62 + $25 = $187. Session-Level —Using the example above, if you created a session-level segment for visitors who have spent $70, Mr. Grey’s last session, Mr. Blue’s first session and Mr. Green’s first session would all be displayed.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

JANUARY 8, 2016

For example, Mr. Green’s total user revenue is $100 + $62 + $25 = $187. Session-Level – Using the example above, if you created a session-level segment for visitors who have spent $70, Mr. Grey’s last session, Mr. Blue’s first session and Mr. Green’s first session would all be displayed.

Analytics 48

Analytics eCommerce Software Review Technical Review 48