crowdSPRING Blog

AUGUST 20, 2017

Having an email arrive regularly in your customer’s inbox with content created by you and your business is invaluable. This isn’t just about offering your customers a break on price, however. This is about creating unique, interesting promotions to attract new customers and retain existing ones. Do a podcast.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Having an email arrive regularly in your customer’s inbox with content created by you and your business is invaluable. This isn’t just about offering your customers a break on price, however. This is about creating unique, interesting promotions to attract new customers and retain existing ones. Do a podcast.

Small Business 48

Small Business Marketing Technical Review Audience 48

ConversionXL

MAY 8, 2014

This is what happened when three diverse organizations ran experiments to better understand the value of what they offered their customers and how their customers perceived that value: The Heritage Foundation increased click-through rates on its emails by 20% and donation size by 14.66%. million in incremental revenue.

Clickthrough 100

Clickthrough Cost Tucson Customer 100

ConversionXL

DECEMBER 11, 2012

Every product and audience is different, and even the best research will only take us so far. The real goal of A/B tests is not a lift in conversions (that’s a nice side effect), but learning something about your target audience. He kept emailing me his results and findings. When a test fails, you need to. Image source.

Clickthrough 110

Clickthrough Conversion PPC Software Review 110

leananalyticsbook.com

AUGUST 19, 2012

There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. To be useful today, however, it should be a long funnel that includes sources, email metrics, and social media impact. First: what business are you in? Collaborative.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? Specifically, how do we get more clicks from the people who might be great customers , but are completely unaware that we exist?

Software Review 116

Software Review PPC Analytics Search 116

The Equity Kicker

APRIL 26, 2016

Most of these people searching will be improving their conversion rates which will enable them to pay more for traffic and still hit their customer acquisition cost targets, and unless you match them you will find it hard to compete. Likeability, social proof, hero images and customer logos are good tools.

Conversion 60

Conversion Customer Clickthrough Audience 60

ConversionXL

APRIL 14, 2021

Picking up a phone and cold calling (or emailing) is just not as effective as it once was—you need to be smarter both when it comes to which users you’re engaging and what kinds of messages you’re using. Outbound prospecting is any kind of approach to sales when you reach out to the customer. Don’t skip ahead. Collect user data.

Video 141

Video Audience Metrics Analytics 141

ConversionXL

APRIL 6, 2016

month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. people who are depressed check email more, when we feel lonely we use Facebook). Do you know your customers’ internal triggers? Gravity (customer’s initial motivation). For example, an email capture popup after 5 idle minutes.

Retention 48

Retention Algorithm Software Review Conversion 48

Duct Tape Marketing

JANUARY 28, 2020

You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches. Tracking online advertising empowers you to better understand your customers and boost your ROI on each and every campaign. It’s also a good idea to track in-person interactions you have with customers.

Advertising 93

Advertising Analytics Clickthrough Campaign 93

YoungUpstarts

JUNE 11, 2015

Unlike email, where the sender can put you in the spam folder, text messages always get read. Less than 5 percent of marketing emails are ever opened. percent clickthrough rate, meaning that people actually read these things and respond to them. Email, on the other hand, only has a 6.64 Texts are also not ignored.

Mobile 100

Mobile Marketing Clickthrough SMS 100

ConversionXL

SEPTEMBER 15, 2016

New people constantly enter and leave the target audience. 2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. Take full advantage of custom audiences.

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

FEBRUARY 6, 2013

Creating a one-to-one customer experience contributes significantly to customers that are more highly engaged, which in turn has a direct impact on the merchant’s bottom line. - Blair Lyon , Vice President of Marketing with Monetate. Customer history – have bought before, what, how much did it cost?

Conversion 112

Conversion Clickthrough India United Kingdom 112

ConversionXL

APRIL 11, 2016

When asked about why video works, Michael Litt of Vidyard had this to say… Michael Litt , Vidyard : “Video gives customers a deeper understanding of a product that can really work to reduce hesitancy on purchase or sign-up. Revue is a tool designed to help create email digest newsletters. Example: Revue. Example: Xero.

Video 48

Video Conversion Mobile Search 48

ConversionXL

FEBRUARY 5, 2013

The act of conversion was opt-in to their email list. The best traffic source is… … wherever your ideal customers hang out! The easiest way to see conversion numbers for each traffic source is by using custom reports. With custom reports you can create, save, and edit to get a specific view of your data.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

The Startup Toolkit

MAY 11, 2015

Watching what your customers are talking about and how they’re thinking about you in particular. Dipping into an existing audience, bringing them to you, and ultimately selling them stuff. Tribes, communities & audience-building. Twitter audiences are notoriously hard to reach (clickthroughs < 0.5%).

Social Media 20

Social Media Clickthrough Media Audience 20

Up and Running

AUGUST 19, 2016

A proven traffic source for your initial set of sales, from a group of customers who know that they should be leaving reviews. A method that allows you to follow up with your customers to increase the sales you make, and ensure that your happy customers are going to leave reviews. The product description is your ace in the hole.

PPC 60

PPC Campaign Sales Search 60

Duct Tape Marketing

MARCH 3, 2017

It may reach a lot of audiences, or it may reach none. They translate into the kind of buzz your content has created amongst the audience. Now go to Audience and click on Overview. How to Track It – On the Google Analytics dashboard click on Audience and then Overview. What is its consumption rate? Is the article a dud?

Marketing 28

Marketing Metrics Clickthrough Analytics 28