Audience Cost Product Name Restful 
Software By Rob
OCTOBER 29, 2009
Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.
YoungUpstarts
JULY 17, 2013
Can a competitor’s product name be easily substituted for my company’s brand? Meaning, if you branded your company’s product/service with that of your competitor’s, would the customer notice a difference? Try to automate everything so you can grow quickly and cost-effectively. Build a business model that scales.
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ConversionXL
NOVEMBER 17, 2015
In fact, they pull in 50-100% more revenue compared to shopping days throughout the rest of the year, according to RJMetrics. Product names / descriptions. Promo / Sale / Discount names / descriptions. Note that their intent is still much stronger and their behavior may be different from the rest of the year.
Up and Running
MARCH 1, 2016
If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Also known as asking people whether or not they’d buy your product. Try to sample your ideal audience, and not just anyone. A benefit statement.
Occam's Razor
OCTOBER 21, 2013
If the tools continue to display data, it will be increasingly distorted because it will reflect only traffic from the small audience of visitors who are not yet using secure search or are using other non-secure search engines. It shows Google's estimate of how many possible clicks you could get at a particular cost per click.
Duct Tape Marketing
JUNE 8, 2017
Attaining a high CTR is significantly important for your PPC success because it directly affects your Cost per Click and Quality Score. As we all know that having a good PPC CTR is important for various reasons like increased quality traffic, increased conversions, reduced Cost per Click, higher ad rank and increased Quality Score.
Occam's Razor
JULY 22, 2013
The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!
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