Remove Audience Remove Internet Remove Product Development Remove Video
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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital.

Lean 335
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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

These are things that if you get right, you can optimize your way into a big, sustainable audience. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0

Audience 119
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30 Entrepreneurs Share Their One Prediction for Business in 2022

Hearpreneur

Rather than sending text-based releases to media sites in the hopes of being published, brands are more likely to bring press releases in-house and generate video announcements of important company advancements. When press releases are required, interactive or video-based versions will be most effective. Photo Credit: Kevin Burke.

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Should You Build a Mobile App or a Website for Your Startup?

Up and Running

To clarify your goals and next steps, you’ll want to validate your idea , and research your target market and their behavior as it relates to your specific product idea and in terms of the way they consume information online. Validate your product concept with an MVP. First get to know how your audience interacts with your brand.

Mobile 81
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Speed up or slow down? (for Harvard Business Review)

Startup Lessons Learned

(for Harvard Business Review) Over at Harvard Business Review, Ive been building up a series designed to introduce the Lean Startup methodology to a business-focused audience. This is the first post that moves into making specific process recommendations for product development. Labels: product development Speed up or slow down?

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What Not To Do When Marketing During A Pandemic 

YoungUpstarts

” And companies are catching on: from the Good News Movement to John Krasinski’s positive videos on YouTube , brands are sharing content that spreads empathy and a sense of community. A next positive step is to make sure the content you are sharing is memorable and differentiated from the others.” corporations.

Marketing 262