Audience Naming Product Name Technology 
Software By Rob
OCTOBER 29, 2009
Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.
YoungUpstarts
JULY 17, 2013
I have more than 25 years of experience in leading fast-growth technology companies, and Vocalocity’s success follows on the heels of a long-standing track record of rapidly growing small business/start-ups. Can a competitor’s product name be easily substituted for my company’s brand? Build a business model that scales.
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YoungUpstarts
JUNE 6, 2016
By Litha Ramirez, Director of User Experience of Breakthrough Technologies. Failing to concisely communicate what your website is about to your audience is a major turnoff. Companies occasionally try to align navigation labels with internal product names instead of plain English. avoiding your company’s internal jargon).
The Startup Magazine
MARCH 6, 2019
A multifaceted approach incorporating both high-tech advertising as well and low-tech promotional strategies can be one of the most effective ways of developing name exposure and attracting customers. Stationary Products. Often, schools give out organizational folders to students with sponsor names on them.
Steve Blank
APRIL 9, 2009
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. The same was true for the Product Marketing group.
ConversionXL
SEPTEMBER 20, 2016
In practice, however, empathic design seeks to identify latent customer needs in order to create products or messaging that customers didn’t even know they wanted. You then give them a Limbic Map® and ask them: When you are shopping for [Product Name], pick the top 3 words that BEST describe what you associate with the product.
ConversionXL
MAY 15, 2018
Instead, we resort to absurdly complicated explanations we’d never use in a real, everyday conversation, stuff like: “We synergize next-generation micro- and macro-technologies, revolutionizing the landscape of business solutions in the cloud.”. AUDIENCE #2: Your Website Visitors. -free answer to this question. Whom to survey?
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