Software By Rob
OCTOBER 29, 2009
Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.
YoungUpstarts
JULY 17, 2013
I have more than 25 years of experience in leading fast-growth technology companies, and Vocalocity’s success follows on the heels of a long-standing track record of rapidly growing small business/start-ups. Can a competitor’s product name be easily substituted for my company’s brand? Build a business model that scales.
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YoungUpstarts
JUNE 6, 2016
By Litha Ramirez, Director of User Experience of Breakthrough Technologies. Failing to concisely communicate what your website is about to your audience is a major turnoff. Companies occasionally try to align navigation labels with internal product names instead of plain English. avoiding your company’s internal jargon).
The Startup Magazine
MARCH 6, 2019
The new adults entering the consumer marketplace have grown up with technology and were conditioned to use tablets and smartphones in school on a regular basis. Having potential customers search for their business is only effective for customers who already know the business or product name. Billboards and Banners.
Steve Blank
APRIL 9, 2009
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. The same was true for the Product Marketing group.
reidhoffman.org
NOVEMBER 12, 2013
we weren’t the natural leader of a market or technology trend that everyone was paying attention to, we didn’t have substantial organic growth, and. First, understand your audience. Most technology revolutions are founded on one or two simple concepts. An understanding of product-market fit? Is it a technology advantage?
ConversionXL
SEPTEMBER 20, 2016
In practice, however, empathic design seeks to identify latent customer needs in order to create products or messaging that customers didn’t even know they wanted. You then give them a Limbic Map® and ask them: When you are shopping for [Product Name], pick the top 3 words that BEST describe what you associate with the product.
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