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Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Metrics 167
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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. Key metrics: Average View Duration, Click Through Rate, & Views 3. So, from day one, we invested heavily in YouTube, our blog, Tumblr, and Reddit. Vanity metrics.

Channel 129
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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. Jason looks at the issues around "sunk cost." Good stuff from Jason.

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Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, November 6, 2008 Steveys Blog Rants: Good Agile, Bad Agile I thought Id share an interesting post from someone with a decidedly anti-agile point of view. Steveys Blog Rants: Good Agile, Bad Agile : "Google is an exceptionally disciplined company, from a software-engineering perspective.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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A large batch of videos, slides, and audio

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, October 6, 2009 A large batch of videos, slides, and audio Ive been trying very hard to avoid turning this blog into a travelogue. You can read highlights on their blog , or watch this short video: Seedcamp - Day 2 Highlights from Seedcamp on Vimeo.

Audio 118
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Building a new startup hub

Startup Lessons Learned

If you watch the video/audio below, youll get to see some of the questions I was asked after my presentation. I did my best to capture video and audio; a YouTube playlist and Slideshare slidecast are below: Slides (with audio): 2009 08 19 The Lean Startup TechStars Edition View more presentations from Eric Ries.