SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups. Oh, and I forget to mention in my introduction about B2B. I've known Farida for quite a while.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

Rob Go

JANUARY 12, 2015

As an early stage investor, should you pay up for team or traction? When you are thinking about joining an early stage company, how should you be evaluating the risk of the overall company? How should you be weighing the presence of a great founding team vs. early signs of traction? The Case for Traction.

B2B 28

B2B Early Stage Distribution Software Review 28

View from Seed

JANUARY 13, 2015

When you are thinking about joining an early stage company, how should you be evaluating the risk of the overall company? How should you be weighing the presence of a great founding team versus early signs of traction? Traction is fleeting for a bunch of reasons: You may only get traction with a small set of early adopters.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

Both Sides of the Table

APRIL 21, 2020

Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you. Other companies have only seen a slight decline and may be expecting demand to return to normalcy later in the year. The reality is that when unemployment sinks in demand is likely to get worse. That may happen.

Marketing 263

Marketing Valuation Churn Rate Balance Sheet 263

Duct Tape Marketing

FEBRUARY 27, 2020

And I think that in the early days it was sort of novel that people had content, and obviously like you said, the search engines didn’t have as much content to chew through so they would surface your content. Is audio content on your website, basically audio content on demand for every type of article that you can do.

Audio 57

Audio Boston Video HTML 57

VC Cafe

OCTOBER 31, 2022

The numbers for the first nine months of 2022 show the extent of the slowdown in almost all parts of the Israeli tech economy, except in early-stage. The later the stage, the bigger the impact. TVPI = total value to paid in capital (paper gains) DPI = distributed to paid-in capital (real cash gains, paid out).

Founder 173

Founder Technical Review Down Round Liquidation Preference 173

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. Tim Friedman, Founder, PE Stack , said, “If I could offer one piece of advice to today’s managers, it would be to take the time to understand the demands of the modern institutional LP. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78