ConversionXL

OCTOBER 30, 2021

Generating awareness through SEO. Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. Image source.

Customer 140

Customer Marketing Social Media CPA 140

The Startup Magazine

OCTOBER 23, 2023

Whether you are selling artisanal chocolates or offering B2B software solutions, you can reach and engage with your specific audience on Facebook through tailored marketing strategies. Versatile Ad Formats Facebook provides an array of ad formats, from image and video ads to carousel ads and lead generation forms.

Marketing 118

Marketing Audience eCommerce Lead Generation 118

YoungUpstarts

OCTOBER 10, 2012

While its B2B social media team was attracting large audiences in its market, it failed to engage them because it lacked credible, regularly refreshed content. Finally, it began experimenting with content delivery, and was among the first firms to exploit the power of video to tell customer stories. Wrong message, wrong audience.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Transformify

MARCH 9, 2017

B2B Content curation and B2B content aggregation are very powerful, and if used properly, can tremendously boost the outreach and secure new leads. A number of industry leaders are relying on B2B content curation to drive traffic to their web pages, educate their users and generate new leads. How to do that?

Curation 40

Curation B2B Aggregator Lead Generation 40

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. So why don't you just globally set the table for how you're approaching that topic?

Artificial Inteligence 71

Artificial Inteligence ChatGPT Differentiation Technical Review 71

David Teten

DECEMBER 3, 2019

(To see the video above, please click the image, and then click on the Play button.). Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. She answered, ‘We see a lot of deals.’ Her answer? ‘I

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JULY 6, 2021

for B2B specifically. If you don’t take the higher cost into account, it can be harder to generate a positive ROI from the first transaction. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. Do work: High-ticket items.

Campaign 129

Campaign Audience Advertising Conversion 129

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. We needed an ABM solution that scaled globally and one that I could count on when it comes to the quality or insights for any given region.” – Fabio Luz, NAM Digital Media Strategist at Schneider Electric. Results from SE’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Occam's Razor

DECEMBER 9, 2013

Look at the way the text is laid out, how video is incorporated, the structure of the site and everything else. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. One that reflects the customer expectations of 2013. Look at the colors. Look at the icons.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

JUNE 22, 2021

Sales, lead generation, and customer support are not far behind because those are the things that we want to do the most, but I think you have to realize that there’s a place for social media today, and you just have to understand where that is. That kind of stuff is a great use of social media to generate repeat business.

Social Media 94

Social Media Media Curation Audience 94

Designmantic Blog

MARCH 6, 2018

Lilach Bullock is well-known in the fields of online lead generation and social media. She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing. She is globally praised for being the founder of the top certified coaching program for women.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

ConversionXL

MAY 13, 2020

What effect does watching a video have over the course of a year? What’s more annoying than realizing that a campaign that generated a bunch of leads generated a bunch of irrelevant leads? This is a challenge for most B2B sites. As long as you can export your CRM data with a unique lead ID (e.g.,

Analytics 85

Analytics Aggregator SQL Cloud 85

Duct Tape Marketing

MAY 17, 2017

Maybe it’s you know publishing a weekly video or maybe it’s just podcasting, finding that mix of channels and the right frequency where your [00:12:29] skills and talents can shine and you can be in your own element versus following someone else’s content strategy.

Audience 33

Audience Business Model Leadership Social Media 33