Remove B2B Remove IPO Remove Revenue Remove Sales
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Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result

YoungUpstarts

A recent survey by CEB reported that 57 percent of the typical business-to-business sales cycle is complete before the buyer’s first contact with vendors. The real power of influence in sales and marketing has shifted from content to context, from value to viewpoint and from evaluation to experience.

B2B 170
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Product-Led Growth (PLG) For Startups

Mucker Lab

Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales?

Product 78
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Chargify Appoints New Chief Revenue Officer

Austin Startup

Chargify, the leading billing platform for B2B SaaS, today announced the appointment of Matt Downs as Chief Revenue Officer (CRO) effective immediately. He will play a pivotal role as Chargify and SaaSOptics are brought together as the industry leading SaaS subscription billing and revenue platform.

Revenue 72
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A 5-Step Plan To Assessing Your Business’s Sellability

YoungUpstarts

You’ll find exceptions to this rule, like Snapchat, which was operating at a loss at its IPO, when it experienced high initial trading prices due to its huge popularity and untapped monetization capabilities. How could you position your company in the sales pitch to make the growth potential visible and appealing to prospective buyers?

Valuation 145
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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

On March 26, SoFi announced that “it will be offering its members (at least those with $3K in their account) the ability to invest in IPOs for companies going public, an investment opportunity that has traditionally been reserved for large institutional investors or ultra-high-net-worth individuals.”

IPO 82
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Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

Freemium and free-trial signups have one thing in common: Neither generates revenue. As Wes Bush details, you have three options for a SaaS go-to-market strategy : sales led, marketing led, or product led. Will you still need sales support for some enterprise accounts? A sales-led strategy may work better.) Free trial.

Customer 119
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Start-ups are all Naked in the Mirror

Both Sides of the Table

Goldman Sachs (an investor in our company) told us we’d IPO within 18 months for $1 billion so not to take any offers. Reporters were no longer interested in talking about B2B eCommerce. Our sales forecasts were revised downward – many times. They haven’t hit their revenue targets. Believe me.

PR 331