Occam's Razor

JUNE 11, 2014

We have our senior leadership involved like never before. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. My hope is you are going to take the data, talent, money and leadership support to transform your digital experience into something truly delightful. They are not.

Design 150

Design Software Review Technical Review Mobile 150

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Austin Startup

JUNE 26, 2019

proving that this “consumer purchase” is, in fact, a journey not a one-time use) Our leadership and vision earned marquee partnerships and champions in both the public & private sectors from the United Way of Central Texas, Partners in Parenting, Promise Venture Studio, IDEO and more! Our Monthly Active Users was 53%?—?(people

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 12, 2016

To implement a couple of my ideas they shared that it would take them seven months to update the code on their website. If you are a large company, ensuring QA adds more time and layers to the simple act of releasing code. What one critical metric will help you clearly measure performance for each strategy above? So beautiful.

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

FEBRUARY 3, 2014

For your leadership team, this is a small step into original content and into building relationships. If you are a B2B company, checkout Cisco's social efforts. You are welcome to add reviews about those products from right there. Once we hit the Build stage you know what to do, much more standard metrics.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. You already have the paid analytics software combos mentioned above. If you don't kill 25% of your metrics each year, you are doing something wrong. They will never be as powerful as Yahoo!

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. Review the book.

Analytics 71

Analytics Web Technical Review Metrics 71

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Rob Go

OCTOBER 14, 2012

Late last week, I wanted to take a step back and review what has transpired the last two years. 9 that are B2B. We have investments in e-commerce, SMB SaaS, Business Software, AdTech, Payments, Enabling Platforms, Consumer Social, Gaming, and Education. But like us, all of these companies are very early. OUR INDUSTRY.

New Hampshire 50

New Hampshire Croatia Omaha Portfolio 50

ConversionXL

MAY 27, 2022

The metrics. B2B demand generation focuses on ROI. Vanity metrics are less important. Become a trusted brand with thought leadership. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”. Which have the most potential?

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] Click on over and give us a review on iTunes, please! I only work with B2B clients as well into service delivery. If you're B2B, it should be LinkedIn. [07:17] What is you cross-channel acquisition strategy? [11:13]

Channel 63

Channel Acquisition Framework B2B 63

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

SEPTEMBER 21, 2015

of all Analyst careers fail due to a lack of this critical last mile skill! Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. Then, you can drive the leadership conversation to the best place for the business. In fact 86.4% It is really 88%. : ). A delightful mess.

Stock 60

Stock Conversion Matching Audience 60

SoCal CTO

AUGUST 3, 2010

5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 I just reviewed several hundred startup pitches for Capital Factory. So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. Metrics availability. Not that I blame you! Silly, right?

Software Review 217

Software Review Startup Venture Capital Technical Review 217