Duct Tape Marketing

JUNE 7, 2023

Effective leadership, a positive culture, and aligning the goals of the organization with the needs of employees are crucial for creating a balanced EX and CX. 10:07] How much would you say is just leadership or is it maybe just culture? [11:38] So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand.

Employee 76

Employee Technical Review Advisory Board Sales 76

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Because the best marketers have their own perspective on everything from metrics to channels to branding.

Demand 95

Demand Management B2B Campaign 95

View from Seed

JUNE 10, 2020

This initial wave of applicants resulted in the selection of six initial Accelerator participants – female & male founders at startups hailing from the Bay Area to Miami to Alabama to Boston, ranging from b2b SaaS offerings to consumer services… all transforming people’s everyday lives.

Cofounder 177

Cofounder Syndicate Syndication Alabama 177

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Here are a few things that are different with b2b.

Analytics 90

Analytics Search SEO Metrics 90

View from Seed

MARCH 3, 2015

It’s so important to line up the type of marketer and leadership that fits the business model, the product, or even the founder’s philosophy or early attempts at marketing. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Duct Tape Marketing

JUNE 1, 2023

She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups. She's an accomplished product marketing leader with deep experience held marketing leadership roles at Adobe, Google, Google, you know who I'm talking about, and many startups. So let's start off on the negative.

Product 61

Product Framework Technical Review Cofounder 61

For Entrepreneurs

FEBRUARY 10, 2015

Survey results from 342 B2B SaaS companies on key inside sales metrics including group structure, ramp and retention, quota and compensation, activity & technology and leadership. Intro The SaaS model has become mainstream, and is everywhere.

Sales 60

Sales B2B Retention Metrics 60

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.”

Founder 36

Founder Conversion Technical Review Cash Position 36

Austin Startup

FEBRUARY 24, 2018

Much of the writing on startups focuses on two elements: finding product-market fit scaling the company once #1 is accomplished For product-market fit, we have a lot of source material to work with from the last decade: Steve Blank’s leadership on Customer Development , and Eric Ries’ on the Lean Startup ?—?along Stanford’s CS183c?—?Blitzscaling

Warrant 48

Warrant Bootstrapping Framework Hiring 48

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing. Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

For Entrepreneurs

DECEMBER 5, 2018

Lean Startup taught the world how to find product/market fit, but in the B2B world that isn’t enough. B2B founders must then find a way to build repeatable, scalable and profitable growth before they are ready to step on … The post Matrix Growth Academy – Zero to 100 Videos appeared first on For Entrepreneurs.

Video 78

Video B2B Lean Founder 78

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

MAY 27, 2022

The metrics. B2B demand generation focuses on ROI. Vanity metrics are less important. Become a trusted brand with thought leadership. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”. Which have the most potential?

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] I only work with B2B clients as well into service delivery. If you're B2B, it should be LinkedIn. Owning that conversation earned would be for B2B, like maybe some press, maybe some influencers. And then basically.

Channel 66

Channel Acquisition Framework B2B 66

Rob Go

OCTOBER 14, 2012

9 that are B2B. In either case, it’s a decent enough quantitative metric and an interesting data point at this stage in the portfolio’s progress. In only a handful of cases has there been significant traction prior to our investment. We are split pretty much down the middle on consumer vs. enterprise. OUR INDUSTRY.

New Hampshire 50

New Hampshire Croatia Omaha Portfolio 50

Austin Startup

SEPTEMBER 19, 2017

This post is written with B2B startups in mind, but should be generally applicable. Perhaps they have previous leadership experience at these companies or are still there today. For startup founders, it’s never too early to start thinking about putting together a target market advisory board.

Advisory Board 48

Advisory Board Sweat Equity Marketing Vertical 48

YoungUpstarts

FEBRUARY 29, 2016

Let’s say your company is in the B2B Software as a Service (SaaS) space. Another strong benefit of blogging is that it can help your business establish a leadership or authority position in its niche, thereby attracting more leads and potential customers. This is where Search Engine Optimisation (SEO) comes into place.

Sales 100

Sales Technical Review SEO B2B 100

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). I believe it has to do with choosing the wrong success metrics. Because the consideration stage matches your marketing, which in turn matches the metric.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. Entertain Me 2.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? Make sales leaders part of your ABM leadership team. ABM doesn’t stop at lead generation or new opportunities. Both departments co-own ABM. Planning your pilot.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

FEBRUARY 3, 2014

For your leadership team, this is a small step into original content and into building relationships. If you are a B2B company, checkout Cisco's social efforts. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), I'm not a fan of compound metrics.

Analytics 149

Analytics Marketing Audience Channel 149

ReadWriteStart

NOVEMBER 14, 2023

They can, however, consistently be grouped into three: (1) Business to Business (B2B) startups, (2) Business to Consumer (B2C) startups, and (3) Business to Business to Consumer. Their advanced AI platform seamlessly offers unique and highly sought-after access to customer journey metrics and upselling opportunities.

B2C 120

B2C Startup Acquisition Finance 120

crowdSPRING Blog

SEPTEMBER 5, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. Apple is known for the unique style of their ads.

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

FEBRUARY 14, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Say no to SaaS vanity metrics - crowdspring.co/NzqJ53. 12 Examples of Brilliant B2B Logos (and What Made Them So Great) - crowdspring.co/1fQJCJO.

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

NOVEMBER 9, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The only metric that matters – [link]. Almost All B2B Marketers Do Content Marketing, But Only 36 Percent Think It’s Effective [STUDY] – [link].

Social Media 101

Social Media Small Business Design Media 101

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

DECEMBER 12, 2016

What one critical metric will help you clearly measure performance for each strategy above? How will you know if the performance was a success or failure, what's the target for each critical metric? If you don't have this, ideally signed in blood by your leadership team and you, then you are just messing around with data.

Analytics 60

Analytics DC Software Review Leadership 60

Steve Blank

NOVEMBER 5, 2009

Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? Did the VC’s like your team ? Get revenue and cycle through as few iterations of Customer Validation as fast as possible — and then get some angel funding so we can hit the scale button. [.]

Customer Development 264

Customer Development Developer Customer Silicon Valley 264

Austin Startup

JUNE 26, 2019

proving that this “consumer purchase” is, in fact, a journey not a one-time use) Our leadership and vision earned marquee partnerships and champions in both the public & private sectors from the United Way of Central Texas, Partners in Parenting, Promise Venture Studio, IDEO and more! That’s a metric! people were coming back (!)

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Why do you think introducing a completely different set of numbers is going to make your life easier? Usually for free.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

JUNE 11, 2014

We have our senior leadership involved like never before. But with all this data, talent, money and leadership support, we are not knocking the ball out of the park. My hope is you are going to take the data, talent, money and leadership support to transform your digital experience into something truly delightful. Subscribers.

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. It’s sometimes called thought leadership content. But, ultimately, it generates paying customers—and that’s the only metric that really matters. – Jimmy Daly, Animalz.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

AUGUST 27, 2019

Now, you’re ready to learn about the mistakes that marketers have made—so you can avoid them, build marketing leadership skills , and get ahead faster. These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). B2B or B2C. Conclusion. Agency or SaaS.

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

DECEMBER 3, 2012

I met with the senior leadership of a multi-billion dollar company (think alcoholic beverages). Check out any B2B, B2Q, M2Z brand. Use those metrics to optimize your social existence. Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. But nothing magical had come to me. That changed recently.

Framework 147

Framework Marketing Search Mobile 147