Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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Social Media Media Reputation Viral 247

Women Entrepreneurs Can

APRIL 5, 2019

In case you are wondering, this is huge, and B2B marketers are investing 20-30% of their budgets on event marketing each year. The only problem with this is that while most marketers say that event marketing is their top strategy, businesses are still struggling to leverage profits and gain conversions post event. Have Intent.

Small Business 40

Small Business Marketing Social Media Hosting 40

Brandanew

JUNE 25, 2015

In a 2015 social media trends report shared by Social Media Examiner , tons of interesting information is available for marketers and brand owners. For those who don’t have the time to go through the 53-pager, here are the 5 social media trends for small businesses summarized for a review!

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Rembrandt Communications

AUGUST 7, 2019

You’re in charge of all tech innovation at your B2B, and as the CIO, you are probably analytical and love statistics. Now, I may be wrong, but if you don’t talk to your public relations (PR) and marketing people on a regular basis, you are missing out on some huge opportunities for business growth. What data can we provide?

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crowdSPRING Blog

SEPTEMBER 11, 2015

We do love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Logo for B2B buying group crowdspring.co/1UxyZgU. Ways to Stay Sane, Healthy, and Successful crowdspring.co/1Uoh8Oy.

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Small Business Design Syria Social Media 48

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

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ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. We’re looking for resources and publications that are directly relevant to our target audience (not broad business publications). Image source.

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Duct Tape Marketing

MAY 24, 2023

Building A Strong Social Media Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast , I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform.

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Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 5:58] Does the way community is used change based upon its a small or enterprise-sized brand? [7:02] 7:02] What are some of the platforms for a community that works well for smaller businesses? [7:02] Are B2B communities B2C?

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Community B2B B2C Technical Review 91

ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. That’s not a shock.

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B2B Marketing Social Media Pakistan 113

The Startup Magazine

AUGUST 20, 2020

Is your small business equipped to weather the storm of 2020? Here are 8 business management strategies to consider this year. That has caused serious issues for business owners. If you’re a company that has traditionally marketed itself to the B2C arena, could you provide value on the B2B front?

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Small Business Management Non-Compete B2C 183

The Startup Magazine

JULY 2, 2019

This is why we got to see so many new small businesses in every industry. Instead, they usually turn to B2B businesses that can help them keep their operations running. So, if you’ve been thinking about entering the corporate arena, starting your own B2B business makes a lot of sense. Business consulting.

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crowdSPRING Blog

FEBRUARY 6, 2013

But there’s an important paradox facing small businesses and startups – effective content marketing requires the creation of consistent, high quality content AND a strategy for distributing/promoting that content across social networks and the Internet. How To Grow Your Business With Content Marketing.

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ConversionXL

FEBRUARY 18, 2019

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. Buyers report spending 20–40% more money on brands that have interacted with them on social media. Most in-app social media features (e.g.

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Duct Tape Marketing

JULY 31, 2014

Why Social Media is a Must for all Companies written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. While younger demographic groups are higher users, all ages are on social media. Social media is all around us and has become a daily part of people’s lives.

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ReadWriteStart

AUGUST 19, 2019

Maybe startups and entrepreneurial structures will always trend as everyone wishes to initialize a small business for their passive income. Building for passive income is a good idea, but people can struggle and fail regretfully while developing their small or medium businesses.

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Small Business Marketing SEO Social Media 138

YoungUpstarts

DECEMBER 21, 2018

Establishing a strong social media presence can mean big business for your small business. Use these nine social media tips to boost business and grow your brand. No matter how eager you are to start using social media for your business, take the time to set clear goals before you begin.

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Social Media Small Business Media Software Review 159

Brandanew

OCTOBER 6, 2015

So, you have your social media team in place. How do you know that your social channels are actually giving you leads? Is social media working for your business? For instance, a service like Buffer, which allows users to schedule posts in social networks, also offers detailed analytics for every post.

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Hearpreneur

JANUARY 26, 2022

Even though many states have reopened following initial shutdowns, some are reimposing restrictions, reigniting fears about cash flow and small business survival. Small firms should strive to capitalize on the new stimulus package, which includes a new PPP [credit]. 13- More social media marketing.

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Software Review Technical Review Artificial Inteligence Entrepreneur 123

Up and Running

DECEMBER 20, 2016

Gone are the days where social media marketing was merely an experimental marketing tactic. It has become a core part of any business’s marketing strategy, and it needs to support your business goals, and prove its value in comparison to other channels for resources, budget, and executive buy-in.

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Social Media Media Small Business Marketing 60

Brandanew

AUGUST 3, 2016

Social Media channels like Instagram, Facebook, Twitter etc. It’s equally true for your B2B customers. While you already have external social media policies, look inwards. Do you have a social media etiquette policy for your employees ? Why do you need a social media etiquette policy?

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Brandanew

OCTOBER 9, 2015

Building up a social media following can be a very tedious affair. And thus, some new businesses and Startups end up committing the cardinal sin of purchasing more social media fans from dubious sources. These are legit ways to grow your social media fans. Native adverts. Choose your base network.

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Social Media Media B2B Channel 100

Brandanew

JUNE 22, 2016

Building a social media presence is something that every marketer is concerned about. Social media creates remarkable value for your organization for the long term. How Do I Improve My Social Media Presence? The first thing you must do is to claim your social media accounts with your brand name.

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ConversionXL

JUNE 2, 2022

Within hours, Legere praised the work on social media. According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. The sales cycle will be longer than that of a small business owner deciding for themselves.

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Lead Generation Marketing Sales Cycle Campaign 94

The Startup Magazine

JULY 6, 2021

A startup business that has managed to stand out and stay afloat is commendable in itself. For your small business to grow, you need to implement an effective business strategy to boost your performance. Here are a few ideas to add to your strategy that will help you grow your scaleup business. Be Seen Online.

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Social Media Startup SEO Leadership 179

Up and Running

MARCH 8, 2017

According to The Alternative Board’s (TAB) September 2014 Small Business Pulse Survey , only six percent of business owners consider themselves “very trusting” of the information they receive from B2B vendors. One great way to do this is by staying in touch with B2B customers even after you’ve made the sale.

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B2B Sales Sales Cycle Social Media 109

Duct Tape Marketing

APRIL 11, 2022

Referral Programs: A Guide for Small Business written by John Jantsch read more at Duct Tape Marketing. Running a business is hard But with a good referral program it doesn't have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales.

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Programming Small Business Advisory Board B2B 85

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. The value of building a Q&A forum for business owners is that the quality of content is exceptionally high, and nobody is selling anything. Another core challenge facing small business owners is that of choice.

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Social Media B2B North America Media 185

Austin Startup

OCTOBER 1, 2017

These 50 honorees hail from 10 different categories: “B2B Tech,” “Consumer Tech,” “Cybersecurity,” “EdTech,” “Health and Life Sciences,” “LifeStyle,” “Marketing / Advertising / Design / PR,” “Social Impact,” “Supporters,” and “Inno Picks.”

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Austin Texas B2B PR 72

Duct Tape Marketing

DECEMBER 15, 2022

I think B2B companies in particular have probably been slower to come to this idea. B2B companies I think are probably the greatest untapped opportunity right now. And so the opportunity to broaden that and make community more of your business strategy and less of a simple marketing tactic. John Jantsch (06:15): Well.

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Community Framework Advisory Board Viral 79

Duct Tape Marketing

SEPTEMBER 29, 2014

How to Add Serious Value to Your Online Community written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. According to research carried out by social media experts, Socialnomics , 78% of consumers trust peer recommendations, whereas only 14% trust advertisements.

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Community Public Relations Social Media Small Business 72

The Startup Magazine

JANUARY 26, 2021

Online B2B marketplaces are websites where buyers and sellers meet to trade. There is no social media or marketing content that you have to create. B2B Marketplaces in Asia. B2B Platforms in the United States. you can still use B2B marketplaces to take a shortcut. B2B Websites in Europe.

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Startup Professionals Musings

SEPTEMBER 23, 2019

Today every small business can look big, via a modern website, visibility on social media, and taking an active role in popular causes. The shift is being caused by a combination of technology, social media, and the way people now absorb information, particularly the younger generations.

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Artificial Inteligence Entrepreneur Social Media China 258

YoungUpstarts

SEPTEMBER 23, 2016

Most marketers and small business organizations struggle in terms of data challenges. As a new business, especially when planning to partner with other companies in your field or otherwise may seem to be like a great way of growing and establishing your business faster, at ease and without any difficulty.

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B2B Database Social Media Startup 100

Hearpreneur

JULY 13, 2022

Digital transactions are now moving beyond B2C transactions & venturing into B2B, P2P, cross-border remittances, & more. With the advancement of Instagram, the surge of TikTok, and the continued success of Facebook, social media has proven to be a worthwhile venture that isn’t going anywhere. Photo Credit: Darcy Cudmore.

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Artificial Inteligence Technical Review Entrepreneur Software Review 123

Duct Tape Marketing

OCTOBER 12, 2017

Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. Whether you work for a corporation or for a small business, there is remarkable potential in event marketing. Social media engagement (this is useful during all phases of an event campaign).

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Campaign Marketing Social Media Software Review 72

Duct Tape Marketing

JULY 17, 2014

How to Incorporate Brand Advocates into Your Marketing Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. That holds true even in the B2B marketplace—according to one study , 60 percent of B2B tech buyers look at peer reviews before making buying decisions.

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Technical Review Marketing B2B Social Media 71