VC Cafe

FEBRUARY 21, 2023

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Retention : The percentage of customers who continue to use a product or service after a certain period of time, typically measured over weeks, months, or years.

Retention 109

Retention Conversion Churn Rate B2C 109

VC Cafe

JUNE 6, 2024

Net Revenue Retention (NRR) Definition: NRR measures the percentage of recurring revenue retained from existing customers over a given period, considering upgrades, downgrades, and churn. Customer Acquisition Cost (CAC) Definition : CAC is the total cost of acquiring a new customer, including marketing and sales expenses.

B2B 78

B2B Burn Rate Generative AI Retention 78

ConversionXL

SEPTEMBER 20, 2018

The Three Tidal Waves Coming for Your SaaS Business. This isn’t limited to the B2C space. Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). If you have high churn in your SaaS business, this tidal wave may be lethal. The sales-led GtM strategy.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

View from Seed

SEPTEMBER 11, 2019

For consumer companies this is usually around user acquisition, engagement, and retention. If in the long run your B2C business is likely to have an ad-based revenue model, the ability to acquire a large number of users at zero or extraordinarily low cost is critical. Once you cross the chasm of launching v1.0,

Seed Stage 150

Seed Stage B2B Seed Capital Revenue 150

ConversionXL

JUNE 24, 2014

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. More detailed and reliable data allows you to tailor your business model, monitor trends and measure how they might impact future demand.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. More detailed and reliable data allows you to tailor your business model, monitor trends, and measure how they might impact future demand.

Social Network 73

Social Network Viral Social Media B2C 73

VC Cafe

OCTOBER 23, 2022

There are of course exceptions, mainly in the B2C world, like Waze, which sold to Google for $1.4 Revenue doesn’t measure sales efficiency – you can hit a revenue target but the question is at what cost? billion with zero revenues, or Whatsapp, that sold to Facebook (aka Meta) for $19 billion with little or no revenue.

Metrics 179

Metrics Revenue B2C Portfolio 179