ConversionXL

AUGUST 1, 2017

A common misconception about conversion optimization is that your work ends when the user converts. It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

A common misconception about conversion optimization is that your work ends when the user converts. It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process.

Customer 91

Customer Retention B2C Programming 91

ConversionXL

JANUARY 18, 2022

If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. Build systems and processes that enable your team to create and distribute content seamlessly. Here’s another great B2C example from consumer goods brand YETI.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Conversion rate. Email campaigns, Cold calling. Lead conversion to customers. conversion rate. The two aren’t disconnected, though. It starts with sales enablement.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Cosmopolitan is already creating content around fashion in the fall, and we’re only in July: If you’re planning a campaign related to a particular day or season, start creating pins at least two months in advance.

Marketing 114

Marketing Viral Campaign Search 114

Mike Michalowicz

FEBRUARY 11, 2013

Conversations are happening all around you – are you listening, are you participating? You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. Are you a thought leader? Be visible! Listen Again. Write For A Trade Magazine.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. That said, there are some key differences in how experts approach SaaS conversion optimization. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Occam's Razor

FEBRUARY 28, 2017

Too much emphasis was on Averages (remember averages suck, distributions are better ). In this case this was technically a micro-outcome in this case (conversion is offline). This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " Conversion Rate. Cost Per Lead.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. What this strategy achieves: Adds instant credibility to your content and provides a natural distribution network. That campaign was a definite success. This works well for event promotion.

B2B 110

B2B Marketing Social Media B2C 110

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. This provides us more time to develop meaningful relationships with prospects and customers. 11) Exit .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

online.wsj.com

SEPTEMBER 23, 2012

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. Opinion: Noonan: The Romney Campaign Needs a New CEO.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. My post focuses mostly on conversion. Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

MAY 27, 2020

B2B copywriting almost always requires more skill and time compared to B2C. HARO is a great workaround for businesses that want to be featured in media outlets but aren’t in a position to launch a proper digital PR campaign. The rest collect data once you set up your campaign.) Have you built a relationship with the editor?

B2B 142

B2B Social Media Email Campaign 142

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

JANUARY 20, 2010

Does the distribution match your goals? If you truly want to kick it up a notch as a SEO please please please go to the Goal and Ecommerce / Conversions reports and apply your organic segment, stretch the time period, and report (aggressively) how well your SEO efforts are delivering value to the business. Start a conversation.

Analytics 90

Analytics Search SEO Metrics 90