Duct Tape Marketing

OCTOBER 26, 2017

Between internet radio, the uprise of podcasts and mobile apps, radio is alive and better than ever. These aren’t even B2C companies – they’re selling software platforms! So when a host endorses a solution, it automatically carries more weight than if a listener were to scroll through an internet display ad. Not anymore.

Advertising 47

Advertising Hosting B2C Audience 47

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. And I always say it's sales or conversion , you know, rate optimization. And I, that's really my expertise.

B2B 79

B2B Marketing B2C ChatGPT 79

ConversionXL

OCTOBER 4, 2021

It’s a proverb as old as the internet, probably older. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. It’s also true.

Email 136

Email Customer Marketing Software Review 136

VC Adventure

MARCH 21, 2012

Integrate brings together advertisers performance marketing campaigns in one platform. The company’s platform allows any B2B and B2C advertiser to plan, execute, track, analyze and optimize an integrated marketing strategy. And each stage has its own cadence (which, of course varies from business to business).

B2C 48

B2C Cofounder B2B Advertising 48

ConversionXL

JUNE 16, 2022

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV. From this small addition to each page, Amazon generates over a third of sales on its platform.

B2B 129

B2B Email Sales Acquisition 129

Duct Tape Marketing

FEBRUARY 2, 2023

The audio destination for business professionals host Jason Bay, dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients. You know, you have a campaign, right? No sales department, no marketing department, no marketing budget.

Community 81

Community Marketing Audience Networking 81

ConversionXL

JUNE 24, 2014

Whether you make money through sales or ads, you ALWAYS need more user engagement on your website. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. Source: Socialnomics.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

Whether you make money through sales or ads, you always need more user engagement on your website. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

Duct Tape Marketing

MARCH 23, 2023

So I, I always thought I was going to become a publisher, but to somewhere along the line, I noticed that they were kicking publishers out of the building because of this thing called the internet. So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand.

Framework 73

Framework Audience Audio Elevator Pitch 73

Mike Michalowicz

FEBRUARY 11, 2013

Establishing a presence on the Internet even if you have a physical store, is critical. If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Social media isn’t new.

Small Business 167

Small Business Marketing PR Social Media 167

David Teten

DECEMBER 3, 2019

Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

DECEMBER 9, 2013

So the question is, does emotion play a role in making more sales online? Before we look how emotion affects sales, we have to ask if emotion plays a role further up the marketing funnel – specifically for driving awareness and getting more reach. Overall, the campaign would involve a lot of text. As it turns out, yes.

Sales 126

Sales B2B Campaign Video 126

Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. You want sales, yes. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 163

Framework Marketing Metrics Audience 163

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. What new ideas must you bring to each of the always-on twenty social networks and Email campaigns that you run each week? source: chart ).

Small Business 100

Small Business Marketing Software Review B2C 100

Occam's Razor

FEBRUARY 28, 2017

Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " You, I’m talking about you!). It is not easy. Times 1000.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Most visited type of sale. increase in clicks to sale from the listing page.

B2C 70

B2C Search Internet Mobile 70

online.wsj.com

SEPTEMBER 23, 2012

Opinion: Noonan: The Romney Campaign Needs a New CEO. Businesses For Sale |. INTERNET BUSINESSES. Consumer Services (B2C). General Internet. - Businesses For Sale |. Computer And Internet. Businesses For Sale |. Internet Services. Bicyclists of a Feather Flock Together. Franchises |.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Designmantic Blog

MARCH 6, 2018

She has also authored many best-selling books for Amazon on sales, marketing, entrepreneurship and small businesses. She has had a hand in a variety of social media campaigns for Chevy, Susan G. She also founded the first ever international women’s internet organization to aid women in constantly-increasing technical workplaces.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. A lot of that traffic also submits leads that go to your normal sales process. Digital is an obsession for almost everyone who reads this blog.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

APRIL 12, 2017

The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C?

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

MAY 24, 2012

MailChimp gets it: Complicated language confuses and frustrates people, and neither one helps your sales. It doesn’t matter whether you’re doing B2C or B2B marketing, there’s always an actual human being reading your stuff, so the text has to connect with that person. Not too many. We know how that played out.

Software Review 119

Software Review Non-Compete Technical Review Campaign 119

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Additionally, gather data from sales and customer services reps.

Customer 140

Customer Marketing Social Media CPA 140

mashable.com

OCTOBER 5, 2012

Fake Ad Rips Internet Explorer 9 in Most Devastating Way Possible [VIDEO]. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Facebook Is Like Bananas and Boxes, Says the Internet. Trending Stories. Like Tweet.

Naming 84

Naming Startup Social Media RSS 84

steveblank.com

JULY 8, 2011

This video should be the gold standard in explaining contract terms.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Marketing and sales qualified leads delivered (MQLs and SQLs) and cost per lead. And today, it really is an art form.

Demand 46

Demand B2B Curation SEO 46