David Teten

SEPTEMBER 23, 2017

We’ve seen some modest progress in people upgrading from Excel to Google Sheets; use of some CRM; and a cloud-based storage service. An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. 1) Market fund. But beyond that, not much.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Amazing, right? If you are not… KISS.

Analytics 141

Analytics Metrics Mobile DC 141

VC Cafe

MARCH 15, 2016

After spending months and maybe years looking for product-market fit, you now proudly got a product and are ready to go to market. You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Startup Lessons Learned

MAY 14, 2009

Take a look: This full-day Master Class focuses on how to build a startup from the ground up to focus on customers, markets, and speed of iteration. We attempted to use Waterfall and market ourselves as B2C. A few years later we had 80% market share and had revolutionized the space. It was a disaster.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Ben's Blog

JUNE 3, 2024

What gets less attention, but is equally (if not more) valuable, is the business-use side of GenAI content creation: marketing. Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development.

Software 85

Software Sales Marketing Vertical 85

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. They do everything. With a lovely smile if that works.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

AUGUST 27, 2019

You want to do amazing marketing. If you’ve read my book or taken my course , you know that marketing technology is vital to your success. Now, you’re ready to learn about the mistakes that marketers have made—so you can avoid them, build marketing leadership skills , and get ahead faster. I understand the feeling.

Analytics 124

Analytics Naming Metrics Campaign 124

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Labels: SaaS , sales and marketing , software. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Cracking The Code. Friday, October 10, 2008. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Startup Lessons Learned

OCTOBER 23, 2009

. – Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. Now armed, with 4 "screenshots" and a story, we approached our target market, some of which was through warm introductions, and some, very literally, was through simple cold-calling.

San Francisco 144

San Francisco Customer Wiki Lean 144

steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

VC Cafe

JANUARY 16, 2011

Founded in 2003, ASOCS develops and markets MultiComms.processors that provide seamless connectivity over diverse wireless networks. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Ceedo Technologies.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103