Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. Shopbop: (Luxury) Ecommerce and Branding Done Right! There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Shopbop: (Luxury) Ecommerce and Branding Done Right! I love AAA.

Web 164

Web Design Marketing Security 164

ConversionXL

OCTOBER 4, 2021

It’s a proverb as old as the internet, probably older. If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. It’s also true.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 24, 2014

Not only can it enhance the user’s experience on your site – no need to fill out a registration form or remember yet more passwords – it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status and interests. On the other hand, Easytobook , a B2C company, had 1.5

Social Network 130

Social Network Viral Social Media B2C 130

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Ready to take this expansive journey to not just win at performance marketing and brand marketing? B2C sites like Travelocity and Fry's have not cornered the market on this. From a marketing perspective we have been on a quest to figure out how to personalize the user experience on our sites.

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

SEPTEMBER 2, 2019

Not only can it enhance the user’s experience on your site—no need to fill out a registration form or remember yet more password—it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status, and interests. On the other hand, Easytobook , a B2C company, had 1.5

Social Network 73

Social Network Viral Social Media B2C 73

Brandanew

OCTOBER 13, 2015

Content marketing has received a lot of attention in recent times but the fact is that not many were using the term till even five years ago. This is what you need to prep up for setting the content marketing goals for 2016 for your brands. 7 Content Marketing Goals For 2016 That You Can Set For Your Brand. e) Direct sales.

Social Media 100

Social Media Marketing SEO B2B 100

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market.

Analytics 90

Analytics Search SEO Metrics 90

View from Seed

AUGUST 2, 2017

Internet-connected computing is an innovation wave on par with a few historical developments of the 18th, 19th, and 20th centuries. Conventional wisdom has it that the internet is towards the end of this cycle — and many VCs are on the hunt for the next platform, whether it be blockchain, or AI, or synthetic biology, or what have you.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

VC Cafe

JUNE 29, 2012

It created awesome companies, but the army doesn’t do ecommerce, or much mobile, which are now the biggest growth engines in startups. When I moved to VC, I found out that there were no good consumer internet startups. Jeff – we look at mobile, consumer Internet, games and SaaS. They were sporadic.

Pakistan 113

Pakistan Community Bulgaria 113

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. You can personalize just by understanding the markets. Combine the brand marketing manager and the data analyst. Optimization champions are zen marketing masters. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

YoungUpstarts

MAY 11, 2015

In today’s super-connected, always-on era, businesses of almost any size can reach markets and customers beyond their borders with unprecedented ease. For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore.

Social Media 100

Social Media Media Asia San Francisco 100