Deep dive: Cancellation rate in SaaS business models
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 17, 2011
Cancellation rate] = [product utility] + [service quality] + [acceptable price]. I’ve never seen a graph of “usefulness of the product.”) ” For a simple subscription business model the formula is easy to write but hard to compute : [LTV] = [monthly revenue] × [number of months in lifetime].
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