ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Facebook users and popular blog readers, for example, tend to visit more frequently. Image source ). Acquisition focuses on how to grab attention in a very crowded content environment.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Bruce Clay gives a useful review for Google Analytics on his blog.

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. A Brief History of Marketing Technology Software.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

SEPTEMBER 11, 2014

Themes Improve Quality Score and Ad Rank Metrics. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ). None of those metrics are magic bullets to real ROI, but they can be used to improve performance.

PPC 114

PPC Matching Technical Review Search 114

Growthink Blog

JUNE 5, 2012

Rather, to succeed, you must track certain key metrics and modify your strategies based on what you learn. Fortunately, tracking these metrics is simple using most email delivery/management services like ConstantContact, iContact, aWeber, etc. Do you want them to read a blog post? You can count the comments on your blog.

Email 98

Email Clickthrough Marketing Metrics 98

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. Massive coverage on Twitter, Reddit, Fark & other relevant blogs as well as a Gold Cyber Lion advertising from Cannes. Even The Comments On Active Blogs.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

APRIL 11, 2016

For example, a video on the “about me” page of a lifestyle blog vs. just an image. Think of this the way you think of blogging. Each video is named the way a blog post might be. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Visitor familiarity.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MAY 24, 2013

2) Increase y – Increase clickthrough rates. KPIs are metrics (numbers). “A A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.” – Avinash Kaushik. “A A metric becomes a KPI only when it is measuring something connected to your objectives.

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

APRIL 6, 2016

Claire Vo: CRO Metrics for Performance and Insight. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Wrong Success Metric (OEC). Revenue is usually a good metric to use to evaluate effectiveness of test. Welcome mat.

Retention 48

Retention Algorithm Software Review Conversion 48

ConversionXL

SEPTEMBER 15, 2016

Measuring the right metrics when you’re experimenting with PPC is important. Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). Be sure to connect Facebook ads to Google Analytics so you can measure the impact on on-site metrics.

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

NOVEMBER 22, 2016

But at least if you’re working on an eCommerce site, you have clear metrics to hit. But many times, they’re dealing with non-financial metrics or competing online goals. Point is, thinking about and discussing this will help you move forward into choosing metrics, setting up reports, and optimizing based on insights. Nonprofits.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). You want to pay attention to 3 metrics: total conversions per source, total revenue per source (if measurable) and conversion rate per source.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

crowdSPRING Blog

APRIL 10, 2015

Lean Marketing: Basic Metrics You Should be Watching. crowdSPRING Blog – bit.ly/1CHJc3M. Small Business and Startups: Mind the Gap | crowdSPRING Blog – bit.ly/1Eambdb. Small Business and Startups: Sustainability and Your Company | crowdSPRING Blog – bit.ly/1HLRlsi. Increase Your Clickthrough Rate on Twitter crowdspring.co/1DQd1Cj.

Small Business 48

Small Business Design Social Media Clickthrough 48

Duct Tape Marketing

MARCH 3, 2017

There are a lot of metrics you must dig into. Thus, we have compiled a list of key metrics (in no particular order of importance) that you should pay heed to while evaluating the overall performance of your content marketing program. You can find these answers about the consumption of your content by evaluating the following metrics –.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Quality Score is one of the most important metrics within your AdWords account as it has a significant impact on the cost per conversion you pay.

PPC 48

PPC Matching Algorithm Clickthrough 48