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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. I discovered my product was a “nice to have,” not a “must have,” and we shut the company down a year a later. in a startup no facts exist inside the building, get out of the building to talk to customers”.

Japan 296
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The Government Starts an Incubator: The National Science Foundation Innovation Corps

Steve Blank

They launched an incubator for the top scientists and engineers in the U.S. 63 scientists and engineers in 21 teams made 2,000 customer calls in 8 weeks , turning laboratory ideas into formidable startups. The Innovation Corps – Using the Lean LaunchPad as an Incubator for Scientists and Engineers. This week we saw the results.

Incubator 303
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10,000 Startups – Startup Weekend Next

Steve Blank

The class teaches founders how to dramatically reduce their failure rate through the combination of business model design, customer development and agile development using the Startup Owners Manual. And you’ll learn about how to build a minimal viable product to get feedback early and often from customers.

Startup 335
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Lead and Disrupt

Steve Blank

Try innovating inside a large company where 99% of the company is executing the current business model, while you’re trying to figure out and build what comes next. Do they have better sales, marketing, or product development groups? You think startups are hard? The short answer is no.

Incubator 408
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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. We thought this would be perfect for our product. Here’s how that happened.

Lean 316
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Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)

Steve Blank

With hindsight we should have had “proof of concepts” tested in a corporate center (think ‘pop-up incubator’) where they would do extensive Customer Discovery. We should had done this before assigning the teams to a particular business unit (or had the ability to create a new business unit, or spin the team out of the company).

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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. We were positing that 20 years of teaching “how to write a business plan” might be obsolete. This post is part one.

Lean 300