article thumbnail

Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. With a large market and many existing solutions, you’re more likely to be able to create demand with inbound marketing. Lead generation makes sense.

article thumbnail

Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Price is not an exercise in maximizing some micro-economic supply/demand curve, slapped post-facto onto the product. Rather, it fundamentally determines the nature of the product and the structure of the business that produces it. ZenDesk, Box) or performance-based (e.g.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

But even with that webinar’s success, we still had a lot of education to do in order to get people to understand what we did and even how we saw marketing in general, which we needed to do to generate demand and sales. EM: My rule of thumb is to look at the length of the sales cycle. Where do you start?

Marketing 120
article thumbnail

Gain Freedom With The Hands Off CEO Blueprint

Duct Tape Marketing

My husband lives in a demanding graduate medical program. So the thing is, those frameworks, it helps you organize a working and functional business model, but it's not a business model and it's not a profit model, and it's not your pricing model, and it's not the structure for what agreements you create with your team, with your clients.

article thumbnail

Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. The company already has paying customers and a validated business model.

India 123
article thumbnail

A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

There continues to be an incredible demand out there for actionable, practical lessons in how to apply this emerging set of ideas. In this excerpt from The Lean Entrepreneur , by using fishing as an analogy, Brant and Patrick reveal how market segmentation influences your business model and why “For Whom” is as important as “What” to build.

article thumbnail

Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

Consumers (like us) demand it. A big downside of the high-touch sales model is that the CAC is out of control, and the sales cycles are extremely long. As you can see in the graph below, high-touch sales is a leading indicator of CAC. A high-touch sales process can balloon customer acquisition costs.

Marketing 289