Remove Business Plan Remove Engineer Remove Product Development Remove Revenue
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. Waterfall Development was all about execution of the requirements document.

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How Startups Can Keep Product Development Lean

YoungUpstarts

by Steve Owens, Founder and CTO of Finish Line Product Development Services. The lean start-up movement has been based on a single insight – which the purpose of a start-up is to discover a business model that works. Reducing product turn time. Specifically, we show that OPD leads to: Increasing the ability to pivot.

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9 Deadliest Start-up Sins

Steve Blank

These founders specify, design, and build a fully featured product using classic product development methods without ever leaving their building. Traditionally, engineering, sales, and marketing have all focused on the immovable launch date. Writing a business plan that doesn’t allow for trial and error.

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Crisis Management by Firing Executives – There’s A Better Way

Steve Blank

For decades startups were managed by pretending the company would follow a predictable path (revenue plan, scale, etc.) The Revenue Plan – The Third Fatal Assumption. Notice that the traditional product introduction model leads to a product launch and the execution of a revenue plan.

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How and Why You Should Validate Your App Idea Before You Build

Up and Running

Some believe in the all-in approach to product development: build an advanced app. The problem was that building out all the features in the premium version would take four to six months and many thousands of dollars in app development that I didn’t have. Demand Validation: How to Find Out If Customers Want to Buy Your Product.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. Here’s what the product development diagram looks like from a sales perspective.