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How to Measure Small Business Website Performance

Up and Running

Use a caching plugin so that a cached version of your site appears to previous visitors instead of having your entire site load every time they visit it. Keep in mind that site speed is just one core web vital that search engines like Google reference and review to determine site health. SEO performance. Keyword research.

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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

These black hat strategies pushed irrelevant content up the search engine results pages, which made Google act in the form of the Penguin update. The update caused their rankings to tank or their websites failing to show up on search engines at all. With Google, check Google Search Console and look for warnings in the message menu.

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How to Conduct a Technical SEO Audit

ConversionXL

The technical elements of your website’s SEO are crucial to search performance. In this article, you’ll learn how to conduct a technical SEO audit to find and fix issues in your website’s structure. We’ll also show you the tools you need to boost on-page and off-page SEO efforts and performance, and how to use them.

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How My SEO Sucks Helped A Local Law Firm Crush the Competition

The Startup Magazine

The practice of S earch E ngine O ptimization ( SEO ) is no longer a new-fangled trend. SEO is getting along in years. Rather than showing its age, SEO has proven that it is here to stay. In 2018, Forbes estimated the SEO market to be worth some $80 billion dollars. SEO Starts On-Site. How did they do it?

SEO 69
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How to Improve eCommerce Conversions for Your Business

Up and Running

Ultimately, price comparison tables are about giving the information the customer wants without them having to go searching elsewhere for it. And be sure to keep up to speed with the latest SEO techniques too. Improve caching. Your websites caching can dramatically speed up how fast a user can access your content.

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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

Native applications resolve some of these issues but bring their own baggage—development costs, platform irregularities, download requirements, update needs, and issues with search indexability. This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams.

Web 103
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How to Create A Mobile Website That Gets Found By Google

Duct Tape Marketing

Just because it’s ranking well on a desktop does not mean the same results will translate over to search results on your phone. Plus, it’s SEO friendly (Google even recommends this method), so if for no other reason, I’d say go this route for that alone. Cache your site. Dynamic Serving. Why speed matters.

Mobile 71