California Developer Management Vertical 
Steve Blank
NOVEMBER 5, 2009
This post describes how companies using the Customer Development model can increase their credibility, valuation and probability of getting a first round of funding by presenting their results in a “Lesson Learned&# venture pitch. Is there a profitable business model? Can it scale?”
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
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Steve Blank
NOVEMBER 16, 2009
I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. However the Customer Development Model and the Lean Startup work equally well for startups on the web.
Steve Blank
OCTOBER 19, 2009
Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems.
Both Sides of the Table
JANUARY 13, 2016
And maybe that openness is what has attracted many on the management team of other ethnic groups of Chinese, Iranians and the like? Once you have stronger rate cards on advertising you accrue more money and you can develop or acquire more shows. This is the cycle of synergies that lead to strong vertical franchises in media.
Steve Blank
NOVEMBER 2, 2009
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.
SoCal CTO
MARCH 18, 2010
Vince: I’m an author, speaker and management consultant with a special expertise in online media sales. My management book, Ignited, was released in 2007 and serves a guide and champion for middle managers. Our current focus is Actors and Actresses and we are moving into other verticals. Am I thinking big enough?
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