article thumbnail

Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. Holding founders and engineers feet to the fire will inevitably remove the rough edges from the the product, imporving bounce rates of newcomers and loyalty of established users.

Vertical 147
article thumbnail

Am I a Founder? The Adventure of a Lifetime. « Steve Blank

Steve Blank

Posted on June 11, 2009 by steveblank When my students ask me about whether they should be a founder or cofounder of a startup I ask them to take a walk around the block and ask themselves: Are you comfortable with: Chaos – startups are disorganized Uncertainty – startups never go per plan Are you: Resilient – at times you will fail – badly.

Cofounder 223
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). He would go on to be a co-founder of two mechanical engineering software companies.)

Engineer 205
article thumbnail

Let's Fire Our Customers

Steve Blank

The Founder’s New Insight Smart founders are never satisfied with simply executing their current business model, they are constantly observing, orienting and deciding whether their current business model can be made better. But the purpose of this post is what happens when a founder (or large company CEO) finds a better business model.

Customer 201
article thumbnail

Vertical Markets 4: Putting it All Together « Steve Blank

Steve Blank

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. For example, How does sales differ from one market to another? Others you need to know when you execute the plan.

Vertical 123
article thumbnail

Zachary Bogue And Matt Ocko Launch Data Collective, An Early Stage Fund For Big Data Startups

techcrunch.com

She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. The top layer of applications and services that use the innovations of the first two layers to transform vertical markets (e.g, San Francisco, California.

article thumbnail

Strategy Roundtable For Entrepreneurs: VCs Are Not Always Right

ReadWriteStart

Today James Hickey from San Diego, California, pitched Parallel6 , a company that does social media marketing services for brands and also has a white label mobile app that can be customized and branded for their clients' mobile and social marketing needs. In that case, the verticals of choice could be manufacturing, wholesale and retail.