SVPG

APRIL 28, 2012

John is starting to worry that Jane and the rest of the marketing team don’t get his product. Marketing communications and campaigns – advertising, email, interactive, search-engine, events etc. In consumer companies, product marketers focus on enabling activities driving acquisition, activation, retention, and referral.

Product 108

Product Technical Review Marketing Affiliate 108

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It had oversight from the president, and that community organized the Save Harley campaign. So why do people buy HubSpot?

Community 52

Community Kuwait Cofounder Bootstrapping 52

Startup Professionals Musings

FEBRUARY 6, 2019

Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. Movie recommendations.

Analytics 177

Analytics Retention Social Media Campaign 177

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM isn’t a quick and easy win. How is your company perceived?

Customer 98

Customer Marketing Channel Acquisition 98

Startup Professionals Musings

DECEMBER 1, 2014

Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. Movie recommendations.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

ConversionXL

FEBRUARY 3, 2022

To establish why your brand is better than the rest, champion your voice of customer. If you’re active on several channels, consider merging comms into a single platform to maintain customer satisfaction with fast, consistent responses. It can take many forms: Discord Facebook Groups Slack channels Branded hashtag YouTube channel.

Product 102

Product Marketing Social Media Channel 102

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

Startup Professionals Musings

MARCH 12, 2013

Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. Movie recommendations.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Lessons Learned

AUGUST 24, 2009

But, as any startup can tell you, this opens up a tremendous set of opportunities for the rest of us. Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). The old models are broken, and we do not yet have new models to replace them.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Professionals Musings

FEBRUARY 18, 2016

Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. Movie recommendations.

Analytics 120

Analytics Retention Social Media Campaign 120

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. When it comes time to decide where to allocate resources to build brand equity, it seems like the best way forward would be to drive a brand awareness campaign. Every day in the U.S.,

Equity 94

Equity Marketing Social Media Software Review 94

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. The rest of y’all are missing out, seriously. One medium I’ve never made much use of personally is email.

Email 54

Email Software Review Software Campaign 54

ConversionXL

APRIL 3, 2018

Shoutout to @PeepLaja and the rest of the CXL team for making this happen year after year. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. Experiences happen in loops.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. In fact, according to Campaign Monitor , for every $1 spent, email marketing generates $38 in ROI. 7 Must-Have Drip Campaigns for SaaS Marketers. There are many types of drip campaigns depending on your conversion goal. Reactivation.

Marketing 97

Marketing Campaign Software Review Email 97

ConversionXL

JULY 19, 2016

The rest we would like to reactivate or remove from the list altogether if they’re not interested in our content (or product) anymore. The Goals of Our Reactivation Campaign. How to Run a Reactivation Campaign. Before even thinking about the exact campaign plan, I wanted to look at what the research says. The Research.

Email 48

Email Campaign Metrics SEM 48

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.)

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Up and Running

JULY 7, 2021

Whichever slogan you make, remember to make it timeless – so that it can stand just by itself for the rest of your brand’s history. Facebook ads, Instagram ads, celebrity endorsements, social media events — designing marketing campaigns inclusive of social media platforms will get the word out that a brand like yours exists.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

Women Entrepreneurs Can

JANUARY 19, 2023

Here are five steps to launch such a campaign from scratch: 1. But you should be clear about what you want to achieve to give it direction, allocate resources more efficiently, and guide the rest of the steps below. They look at your website, social media channels, and third-party reviews. Consideration.

SEO 52

SEO Algorithm Engineer Software Review 52

Occam's Razor

SEPTEMBER 15, 2014

The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content. Tag your mobile website. Dive into Mobile Reporting and Analysis.

Analytics 141

Analytics Metrics Mobile DC 141

Duct Tape Marketing

SEPTEMBER 29, 2022

And that way we don't have to outcompete them by spending we, you know, it's not just marketing dollars spent Unintelligently, it was about repeat purchase rates and referrals and retention of the customers that we had spent so much money to acquire. Build, manage, and measure campaigns —across all channels — faster and easier.

Founder 80

Founder Chicago Kansas Startup 80

ConversionXL

AUGUST 12, 2016

However it comes with it’s own set of challenges, like retention and churn. Because pumping hard-earned money into a marketing channel with negative returns will kill your SaaS. Remarketing describes the act of using web technology to target email or ad campaigns at users who’ve shown interest in your product or services.

Software Review 48

Software Review Metrics Revenue Acquisition 48

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). No one person can succeed without active collaboration, and empathy, with rest of the teams! It is very hard to do, you have to solve so many tough problems. One more thing.

Metrics 60

Metrics Analytics Acquisition Naming 60

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. However, one of my co-founders doesn’t seem to be as motivated as the rest of us. Press is something you should do once you know your activation / retention metrics are good.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

NOVEMBER 11, 2015

High-value accounts are rumored to get more attention, the rest are purported to get little to none. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. By this I mean to say that getting completion rates of tasks by marketing channel is not a part of the tool.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

JANUARY 28, 2019

No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). Yet, rich media email is a double-edged sword: Execute it correctly, and it adds visual delight.

Email 118

Email Media Audio Software Review 118

Lightspeed Venture Partners

DECEMBER 3, 2010

While perhaps only 10% of online ad revenue is currently flowing through these channels , the trend here is clear. Many brand campaigns incorporate custom elements, ranging from social media and other earned media components to custom microsites, site takeovers, roadblocks and other high impact units. How can you improve LTV ?

Internet 113

Internet eCommerce Advertising Flash 113